Pretty Doesn’t Pay Rent: Why Most Photographers Don’t Actually Shoot Strategically
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Most clients don’t know the bloody difference between a good photo and a strategic photo.
And honestly? A lot of photographers don’t either.
In this brutally honest episode of The Loud Lens, Khandie Rees tears into one of the biggest creative industry blind spots: why “pretty” doesn’t always perform. From influencers chasing aesthetics that don’t sell, to business clients who want Vogue when they need LinkedIn credibility. We’re unpacking why beautiful photos can still be bad strategy.
Expect real talk, real examples, and a bit of tough love about how to stop being “just a photographer” and start being a visual strategist.
Whether you shoot branding, portraits, or creative campaigns — this episode will change how you think about your camera, your pricing, and your purpose.
👀 In this episode:
- The brutal truth about why “nice” photos don’t always make money
- How to educate clients (without doing free marketing work)
- When to say no to ideas that won’t serve their brand
- Real-world examples from influencer shoots, business headshots & rebrands
- How to shift from “good photo” to strategic photography
💬 Join the discussion: Is your biggest client challenge explaining this difference — or are we the problem? Tell me your story in The Loud Lens Facebook group
📸 Follow Khandie on YouTube & Instagram for BTS, mentoring, and more blunt truths about running a creative business that actually pays.