In this episode of We’re All Set, Rich and Free sit down with Price Tag Reef (@pricetag.atl) — Bronx native, designer, entrepreneur, and owner of one of Atlanta’s most influential luxury clothing boutiques in Buckhead.

Reef breaks down his journey from growing up in The Bronx to launching his first clothing line Beautiful Nightmares and eventually building the Price Tag boutique brand in Buckhead Atlanta. He explains how he went from selling shirts in his neighborhood to becoming one of the most trusted clothing curators in the Atlanta fashion scene.

We talk entrepreneurship, small business, retail fashion, customer service, building relationships, running a boutique, hiring, firing, mentorship, and how to level up by surrounding yourself with people who want to grind.

Reef also shares why reputation matters, how he treats customers, and why most people don’t really want to work—they just want the rewards. He opens up about his approach to hiring staff, building a team he trusts, and working with high-end clients who expect authenticity and consistency.

We also dig into culture, hip-hop, and business mindset with conversations about 50 Cent, the Diddy documentary, and how storytelling and accountability affect the culture. Along with that, you’ll catch our Drip Report, Elite Scumbaggery, and the closing We’re All Set segment loaded with unfiltered opinions and real talk about life, money, and leveling up.

Whether you’re into streetwear, fashion, entrepreneurship, Atlanta culture, or hip-hop, this episode is packed with gems, inspiration, and real experience.

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0:00 – Intro

02:19 – Special Guest Price Tag Reef (Bronx to Atlanta)

05:15 – Beautiful Nightmares clothing brand beginnings

10:25 – Evolution of Price Tag Boutique

14:30 – What’s the Hottest Brand Right Now?

22:10 – Relationship Building & Customer Service

48:50 – Drip Report

56:16 – Elite Scumbaggery

1:14:26 – Owning a Business: Hiring, Firing & Team Building

1:25:00 – Money Mindset & Business Approach

1:29:18 – 50 Cent, Diddy Documentary & Hip-Hop Culture

1:56:50 – We’re All Set (Final Thoughts)

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