What if scaling your home service business didn’t have to be complicated?
In this episode, David Elam, founder of Winning Made Easy, reveals how he 4×’d his pressure washing business by mastering three key levers: pricing, packages, and automation.

He breaks down exactly how to set your prices for profit, create “decoy” offers that raise your average ticket, and use USPS EDDM to target high-value neighborhoods. Plus, you’ll learn the simple 8-email follow-up system that keeps jobs flowing — even when you’re off the truck.

In This Episode You’ll Learn:

• How to price your services for margin (not emotion)
• The 3-tier “Decoy Offer” strategy that makes upsells effortless
• Local marketing stack: flyers, yard signs, and EDDM that actually works
• Why your first tech hire depends on your core values, not skills
• The “WOW checklist” that earns 5-star reviews and repeat clients
• Simple automation tools that follow up and book jobs for you

💡 Whether you’re running a pressure washing, window cleaning, or lawn care business — this conversation will help you simplify, systemize, and scale with purpose.

🔗 Resources & Links

• David Elam’s site + free ebook → winningmadeeasy.io
  
  
• Coaching & mentorship with Joshua → asyougo.network
• Free resources & templates → pressurewashingpastor.com
• Subscribe on YouTube → youtube.com/@BROWNSPRESSUREWASHING.COM