Discounting can feel like one of the trickiest decisions in a creative business — especially at this time of year, when inboxes and socials are full of sales and “last chance” offers. In this episode,

I’m exploring the realities behind discounting: when it can genuinely support your business, when it can quietly drain your energy or margins, and how to make pricing choices that feel aligned with your values (not the pressure of what everyone else is doing).

Key takeaways

• When discounting does make sense — and how to approach it intentionally
• Why small creative businesses often can’t compete with big-brand discount culture
• The myth that “everyone else is doing it” — and how comparison clouds judgement
• The unseen costs of discounting: financial, emotional, and energetic
• How to make pricing decisions that support your business, your margins, and your wellbeing

Thanks for listening today, I hope you enjoyed this episode! I’d love to hear your thoughts, so come and say hello on Instagram or Threads (@sarahandmaude).

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