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Primark's U.S. Marketing Head on Brand Building and Store Expansion

Primark's U.S. Marketing Head on Brand Building and Store Expansion

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 In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global  fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…
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