If you're looking for an accessible overview of how C2PA - aka Content Credentials - works technically and how it relates to privacy, identity, and trust, this is it!

In our first episode in this explainer series about C2PA, we shared an overview of how C2PA works, and what it does in relation to privacy, identity, and trust. In this second episode, we dig deeper into Identity in C2PA. You'll learn about what sorts of users want identity to be attached to content metadata – and who doesn't, and about the risks and tradeoffs of identity in relation to C2PA. And you'll hear from Pam Dixon, World Privacy Forum's executive director, about existing digital identity systems, regulations and infrastructure around the world and how they could relate to C2PA.

This episode of Privacy on the Ground features music by Liam Back and Speedtest. The Privacy on the Ground intro theme features music by Pangal.

Featured in this episode:

• Kate Kaye, Deputy Director of World Privacy Forum
• Pam Dixon, Executive Director of World Privacy Forum

If you're looking for an accessible overview of how C2PA works technically and how it relates to privacy, identity, and trust, this is it!

Imagine a system that automatically generates detailed data showing where the digital images, videos and documents we encounter came from, who made them, how they have changed, who owns the rights to their use, and even whether AI was used in their creation.

Some say C2PA (Coalition for Content Provenance and Authenticity) promises to be just that. C2PA is a technical framework for connecting digital media content such as images and videos to data about the origins of and changes made to that content. But it is not just a "content labeling" system. C2PA is intended to provide signals for gauging trustworthiness of content, kind of like provenance documentation indicating the authenticity of an oil painting or showing how some ancient artifact changed hands over time.

But how does C2PA really work? How does it relate to privacy, identity, and trust? And what could its use mean for our information and data ecosystem? It's too early to know whether C2PA will be one of those behind-the-scenes systems that shift the tectonic plates of our digital media ecosystem. But it's the right time to take a step back and assess what we do know about C2PA and what it could mean – not just for the future of digital information but for our connections to it.

This episode of Privacy on the Ground features music by Liam Back and Speedtest. The Privacy on the Ground intro theme features music by Pangal.

We know from World Privacy Forum's 2023 report on AI governance tools, Risky Analysis, that these tools can have problems and should be assessed before they're deployed. But what do we learn about AI governance tools when they are actually put to use? This was the focus of recent research discussed in a paper by World Privacy Forum deputy director Kate Kaye. In this short episode of Privacy on the Ground, Kaye discusses her research which she presented recently at the fourth European Workshop on AI Fairness, an academic conference in The Netherlands.

This episode of Privacy on the Ground features music by Maciej Sadowski. The Privacy on the Ground intro theme features music by Pangal.

Read Kate Kaye's paper, "Uncovering Areas for AI Governance Tools Refinement through Real-World Use Case Analysis from Canada, Chile and Singapore," in the Proceedings of Fourth European Workshop on Algorithmic Fairness:
https://proceedings.mlr.press/v294/kaye25a.html

Read World Privacy Forum's 2023 report on AI governance tools, "Risky Analysis: Assessing and Improving AI Governance Tools, An international review of AI Governance Tools and suggestions for pathways forward":
https://worldprivacyforum.org/posts/new-report-risky-analysis-assessing-and-improving-ai-governance-tools/