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Product Growth Stories

Product Growth Stories

Auteur(s): Jean-Michel Moreau
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À propos de cet audio

Product Growth Stories with Jean Michel Product Growth Stories is a podcast for founders, product leaders, and marketers who want to scale their B2B businesses more effectively. Host Jean Michel interviews successful entrepreneurs and industry experts who share their proven strategies, tactical insights, and real-world experiences. Each episode delivers actionable advice on customer acquisition, go-to-market strategies, product development, AI integration, and building powerful brand partnerships. From landing marquee clients to implementing cutting-edge technologies, our guests reveal the approaches that helped them punch above their weight class and achieve remarkable growth. Whether you're a startup founder looking to secure your first enterprise clients, a product leader optimizing for market fit, or a marketer building distribution channels that scale, Product Growth Stories brings you conversations that cut through the noise with practical wisdom you can implement today.2025 Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Cracking the SEO Code: Nimonik's Strategy for Scaling SaaS Success
    Aug 18 2025

    Struggling to break through the noise and consistently fill your SaaS top-of-funnel? Discover how to turn every conversation into a “million-dollar blog post” and double your pipeline—even in today’s hyper-competitive B2B market.

    In this interview, Jonathan Brun, CEO of Nimonik, reveals his proven inbound marketing playbook from prioritizing Search Engine Optimization and high-impact content to strategic acquisitions and lean bootstrapping. Learn how to drive sustainable ARR growth, refine your enterprise sales motion, and leverage AI as “super search” rather than a gimmick.

    Key Insights:

    ✅ SEO-First Growth - Why shifting to an in-house SEO team skyrocketed Nimonik’s demo pipeline and inbound quality.
    ✅ Million-Dollar Blog Post – How one timely regulatory insight and targeted content generated $1M+ in ARR.
    ✅ Lean Bootstrapping – Cost control, constant iteration, and buying future information over painful R&D.
    ✅ AI as Super Search – Integrate LLM-based chatbots to enhance compliance workflows without relying on hype.

    🔥 Ready to double your demo pipeline this year? Book your free SaaS growth strategy session 👉 http://freegrowthsession.com

    🔗 Nimonik Website – https://www.Nimonik.com
    🔗 Connect with Jonathan Brun on LinkedIn – https://www.linkedin.com/in/jonathan-brun

    #SaaS #ARR #GrowthStrategy #EnterpriseSales #SEO

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    15 min
  • Unlocking SaaS Growth: Secrets from FileCloud's Chief Product Officer
    Aug 18 2025

    Still emailing files to yourself at 3 PM on a Friday? It’s time to upgrade your enterprise file strategy.

    In this episode of Product Growth Stories, Jason, CPO & CTO at FileCloud, unveils how he scaled secure B2B SaaS offerings through flexible deployments, M&A-driven innovation, and AI-powered marketing. Discover proven tactics for boosting self-service trials, embedding e-signatures, and accelerating enterprise sales with inbound SEO.

    Key Insights:

    ✅ Flexible Deployment Models – Offer SaaS, on-prem or VPC control to meet compliance and security demands
    ✅ AI-Fueled Inbound Marketing – Shorten content production cycles and drive organic lead gen with targeted SEO
    ✅ E-Signature Integration – Close the loop from document sharing to signed contract without platform hops
    ✅ Enterprise Discovery Framework – Reframe buyer requirements and map technical sponsors to C-suite champions
    ✅ Service Provider Partnerships – Scale through white-label and embedding strategies for new revenue streams

    🔥 Ready to double your demo pipeline and close more enterprise deals? Get your free SaaS growth strategy session 👉 http://freegrowthsession.com

    Resources & Links
    🔗 FileCloud Official Website: https://www.filecloud.com/
    🔗 Jason’s LinkedIn Profile: https://www.linkedin.com/in/jasondover/

    #SaaS #ARR #GrowthStrategy #EnterpriseSales #AI

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    15 min
  • He Scaled With SEO & Enterprise AI (While Redefining a Whole Category)
    Aug 18 2025

    The biggest marketing lie in B2B SaaS: "We're different." But 86% of buyers can't recall what makes vendors unique. Watch this to learn how to create a real strategic edge in a saturated space.

    🔥 Do you want to double your demo pipeline this year? Get a free SaaS growth strategy session http://www.freegrowthsession.com

    Daniel Stradtman pivot from knowledge management to a new category: enterprise intelligence.

    He reveals how to win enterprise deals, adapt to AI-driven SEO shifts, and build real differentiation that global buyers remember. This episode is a masterclass for SaaS executives facing stalled growth and noisy markets.

    Learn how to go beyond buzzwords and create a strategy grounded in customer problems.

    ✅ Key Insights from This Episode:

    ✅ Category creation isn’t just branding—it’s business model evolution
    ✅ Why AI-powered SEO is the new moat for enterprise SaaS
    ✅ The B2B retargeting playbook for long sales cycles
    ✅ Why Global 2000 buyers don’t care about your “unique mechanism”
    ✅ How to anchor your marketing in real business problems, not tools
    ✅ The one mistake CEOs make when selling into enterprise in 2025

    🔗 Resources & Links:
    🔗 Connect with Daniel on LinkedIn: https://www.linkedin.com/in/danstradtman/
    🔗 Check out Bloomfire: https://bloomfire.com/
    🔗 Need a Clear Growth Strategy for B2B SaaS? Start Here → http://www.freegrowthsession.com

    👉 Like, comment, and subscribe for weekly founder growth stories.

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    17 min
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