**Cold Open (The dentist and Jake's old man habits)**

**Skip the Cold Open at 10:00**

We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.

It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are transactional, not consultative.

No matter how many times we try, illustrating what a productized agency is to a client still never gets the message across.

So Jake had an idea.

What if we just listed our pricing on our website?

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