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Profit Is A Choice

Profit Is A Choice

Auteur(s): Michele Williams | Business Coach | Podcaster |Speaker
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À propos de cet audio

 Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.The Scarlet Thread LLC 2018 Art Économie
Épisodes
  • How to Scale Without Diluting Your Brand

    How to Scale Without Diluting Your Brand
    Nov 30 2025
    298: How to Scale Your Business Without Diluting Your Brand

    Today we're diving into one of the biggest challenges for growing businesses — scaling without losing control of your brand. Growth is exciting, but it can also expose every weakness in your systems, your messaging, and your client experience. So in this episode, we're talking about how to protect your brand's integrity as you bring on more clients, more team members, and more opportunities. Because scaling should amplify your brand — not dilute it.

    Topics Mentioned:

    • Brand Control and Defense

    • Brand Alignment

    • Brand Guardrails

    • Consistency Builds Trust

    Key Thoughts: Clarity Becomes More Critical As You Scale

    • Weaknesses in brand clarity become louder and more obvious as you scale.

    • Create a documented, teachable brand identity.

    • Your offer, audience, client experience, and brand promise should be crystal clear and written.

    Systems Are Your Brand's Best Defense

    • Systems replicate your standards when you are not in the room.

    • Use SOPs and checklists to stay consistent.

    • Systems create freedom.

    Delegate the Work, Not the Brand Identity

    • Team members and outsourced partners need guardrails.

    • Define what is flexible and what is non-negotiable.

    Consistency Builds Trust Faster Than Marketing

    • Every touchpoint communicates something about your brand.

    • Consistency creates trust, referrals and brand recognition.

    • Inconsistency kills scaling efforts.

    Your Team Must Become Brand Stewards

    • Team training should include philosophy.

    • Teams should connect the dots to the "why".

    • Teams that understand the "why" will protect the brand without micromanagement.

    Protect the Vision As You Grow

    • Many businesses forget to scale vision leading to scattered offers and brand drift.

    • Scaling requires strategic "no's".

    • Avoid expanding so wide that you lose focus.

    Contact Michele:

    • Email: Team@ScarletThreadConsulting.com

    • Facebook: Scarlet Thread Consulting

    • Instagram: @ScarletThreadATL

    • Website: ScarletThreadConsulting.com

    • LinkedIn: Michele Williams

    References and Resources:

    • Work with Me

    • The Designers' Inner Circle - Become a Member Today

    • CFO2Go

    • Strategy2Go

    • Metrique Solutions
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    24 min
  • The Referable Client Experience

    The Referable Client Experience
    Nov 23 2025
    Joining me today on the podcast is Stacey Brown Randall—a returning guest and someone you're going to love hearing from again. Stacey has been on the show twice before, and today she's back to share insights from her brand-new book, The Referable Client Experience. You may also know her as the author of the multiple award-winning book Generating Business Referrals Without Asking, and as the host of the hugely popular podcast Roadmap to Referrals. Beyond her work as a consultant and coach, she's also a wife and mom of three, bringing a grounded, real-world perspective to everything she teaches. In this episode, we're diving into what it truly takes to create a client experience that naturally generates referrals—without the awkward asks or uncomfortable scripts. You won't want to miss this conversation. Topics Mentioned: Emotional Connection Client Experience Consistency in Connection Referral Strategies Key Thoughts: The Referable Client Experience Book Overview This book explores how businesses can create a client experience that generates referrals. The focus is on being a referrable business to begin. Enhancing Client Referral Experiences It is important to create a referable client experience beyond just delivering results. Understanding how people feel when referring others, not just the results, highlights the need for a repeatable process to ensure consistent positive results . Focusing on client feelings is crucial for generating referrals. Client Experience Emotional Design Intentionally craft a client experience to align with desired outcomes. "Ideal Client Reaction Script" involves identifying 3-5 key emotions or reactions clients should experience and ensuring your process is crafted to achieve these outcomes. Enhancing Client Experience with Consistency Having a repeatable process allows for consistency in approach and delivery. Clear SOPs that are documented encourages the client experience to be analyzed from start to finish. AI and Human Connection AI has a place in client experience models, but it cannot replace human connection. Identify which touch points can be automated, and which should be done by a human. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Stacey: Email: stacey@staceybrandall.com Instagram: @staceybrownrandall Facebook: Stacey Brown Randall YouTube: Referrals Without Asking LinkedIn: Stacey B Randall Website: Stacey Brown Randall References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions The Referable Client Experience by Stacey Brown Randall
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    41 min
  • How Insurance Builds Wealth: Key Benefits for Financial Growth

    How Insurance Builds Wealth: Key Benefits for Financial Growth
    Nov 2 2025
    296: How Insurance Builds Wealth: Key Benefits for Financial Growth

    Today I'm joined by Susan Glass and Caitlin Raad of The Glass Group, experts in helping individuals, families, and business owners build financial security and confidence through smart insurance strategies.

    Susan and Caitlin specialize in showing how different types of insurance can be layered to protect not just a person—but their family, employees, and business as a whole. I've had the pleasure of meeting with both of them several times, and every conversation has uncovered new insights into how insurance can be used as a tool for stability and growth.

    So even if the word "insurance" makes you think of that class you wanted to sleep through in college, trust me—this episode is one you won't want to miss.

    Topics Mentioned:

    • Insurance

    • Future protection

    • Wealth

    • Employee retention
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    1 h et 14 min
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