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PROFITABLE TALKS...

In this episode of The Profitable Creative, host Christian Brim interviews Jon Morgan, founder of Rival Studios, who shares his journey from aspiring pastor to successful entrepreneur in the creative business. Jon discusses the evolution of his company from JM Films to Rival Studios, focusing on video production in the sports industry. He emphasizes the importance of sales, hiring challenges, and the impact of AI on creative work. Listeners gain insights into pricing strategies, navigating project-based work, and the significance of understanding client budgets.

PROFITABLE TAKEAWAYS...

• Jon Morgan's journey began in digital media during high school.
• He transitioned from aspiring pastor to entrepreneur after being laid off.
• Starting JM Films, he focused on video production after realizing his strengths.
• The shift to Rival Studios marked a commitment to the sports industry.
• Networking and perseverance were key in breaking into sports media.
• Sales became a crucial focus for sustaining the business.
• Hiring challenges led to a reliance on freelance talent.
• Project-based work created cash flow inconsistencies.
• Understanding in-house vs. freelance models is essential for growth.
• Pricing strategies evolved from competitive to value-based approaches.

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