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Proof of Concept

Proof of Concept

Auteur(s): Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance
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À propos de cet audio

 Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition. Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and longtime spirits industry executive and Jason Rabinowitz, Multiple Grammy Award Nominee and Entertainment Industry Veteran, this series explores the journeys behind the world’s most exceptional Double Gold–winning spirits — and the founders bold enough to build them. At its core, Proof of Concept is about entrepreneurship, craftsmanship, innovation and resilience. Each episode dives deep into the stories of founders, distillers, master blenders and visionaries who transformed an idea into an award-winning spirit — validated under the most rigorous blind tasting standards in the world. Proof as potency. Proof as validation. Proof that an idea can work. This podcast is where passion meets purpose, and where brand building, storytelling, sustainability, leadership and legacy intersect in the glass. From Idea to Icon. From Grain to Glass to Gold.2026
Épisodes
  • Chinola Tasting - Rich, Fruity, and Vibrant

    Chinola Tasting - Rich, Fruity, and Vibrant
    Mar 17 2026
    In this bonus episode of Proof of Concept, we sit down with Chinola CEO Andrew Merinoff for a guided tasting of the brand’s signature passion fruit liqueur. Andrew shares the story behind Chinola, the craft and sourcing that define the product, and what it takes to build a standout spirits brand from the ground up. From flavor to philosophy, this conversation offers a deeper look into the people and process behind the bottle along with the tasting notes that led the brand to Double Gold. Tune in for a taste of Chinola, and the vision driving it forward.
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    11 min
  • From Fresh Fruit to Double Gold: The Chinola Story

    From Fresh Fruit to Double Gold: The Chinola Story
    Mar 3 2026
    In the debut episode of Proof of Concept, presented by The Tasting Alliance, hosts Toby Blue and Jason Rabinowitz sit down with Andrew Merinoff, founder and CEO of Chinola. Andrew shares the journey behind creating the world’s first shelf-stable fresh fruit liqueur — from thousands of test batches and early setbacks to building a brand rooted in sustainability, community impact, and uncompromising craft in the Dominican Republic. The conversation explores what it takes to earn credibility in the spirits world, win over bartenders and judges alike, and grow thoughtfully without losing authenticity. With multiple Double Gold and Platinum awards from the San Francisco World Spirits Competition, Chinola stands as proof that when passion meets persistence, an idea can become something truly exceptional.
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    1 h et 2 min
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