On this episode of The Kansas City Market Pulse, host Logan Freeman is joined by Nathan Roberts to break down a real-world proofstacking case study — the recently closed Broadmoor Pet Retreat, a flex industrial property that didn’t just get listed… it got launched.

This episode isn’t a victory lap. It’s a step-by-step walkthrough of what actually happens when a commercial property is brought to market with intention.

We unpack how strategic exposure, data-backed positioning, and targeted outreach translated into real buyer activity — and how the team navigated obstacles, adjusted strategy, and ultimately delivered a successful close as 2025 wrapped up.

You’ll hear:

• What “proofstacking” actually means in practice

• Why simply listing a property isn’t enough in today’s market

• How market data, buyer targeting, and execution work together

• The challenges that came up during the process — and how they were solved

• What this deal teaches owners, investors, and brokers about launching assets the right way

If you’ve ever wondered what happens when a flex industrial property is launched — not just listed — this episode shows you exactly what that looks like from start to finish.

Whether you’re an owner considering a sale, an investor looking for opportunities, or a broker refining your strategy, this is a behind-the-scenes look at execution in the real world.

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🏗️ Asset Type: Flex Industrial📍 Market: Kansas City Metro🎙️ Hosts: Logan Freeman & Nathan Roberts | Midwest CRE Advisors📈 Topic: Proofstacking, deal execution, asset launch strategy