Every product marketer knows the feeling of walking into a meeting, bracing to prove your worth because most people do not really understand what product marketing actually does. We are all experts at crafting messaging and launching products, but translating that work into business results that leadership can see and believe in is where so many PMMs get stuck. Today, we're talking about how to demonstrate product marketing value in a way that is simple, credible, and impossible to misunderstand. Julien Sauvage, CMO at Cordial and former PMM leader at Salesforce, Gong, and Clari, joins us to share his expertise.

Julien explains his practical playbook for proving impact, based on his experience at Gong where he directly linked messaging changes to sales outcomes. He shares how to start with a single metric, build a narrative, train your sales team, and use data to measure adoption and results. This approach proves value and creates a culture of continuous improvement and alignment with business priorities.

We also break down the messaging strategies of UserGems and ZoomInfo, showing why clarity and specificity matter for every brand, no matter the size. Julien’s advice for PMMs is to focus on business outcomes, keep your approach flexible, and make your narrative impossible to ignore. Tune in for actionable strategies and real-world examples that will help you make your product marketing impact clear and compelling.

Key Takeaways:

• Start with one clear metric to define and measure your impact
• Build a narrative and enable your sales team with hands-on training
• Use data to track adoption and outcomes, then refine your approach
• Prioritise clarity and specificity in your messaging, regardless of your brand’s size
• Keep your strategy flexible and always align with business priorities

LINKS

Messaging Critique:

ZoomInfo: https://www.zoominfo.com/

UserGems: https://www.usergems.com/

Connect with Julien:

LinkedIn: https://www.linkedin.com/in/julien-sauvage/

Connect with Elle:

LinkedIn: https://www.linkedin.com/in/elle3izabeth/