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Purpose-Driven Leadership: Lynda Coffman on DEI, Workforce, and the Future of Aviation

Purpose-Driven Leadership: Lynda Coffman on DEI, Workforce, and the Future of Aviation

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 In this episode, host Shaesta Waiz speaks with Lynda Coffman—CEO of Women in Aviation International, former United Airlines executive, and Northwestern adjunct professor— about sustaining a qualified aviation workforce while navigating the rollback of diversity, equity, and inclusion. Lynda shares her journey from being the first female engineer in United’s powerplant group to leading airport operations across 63 stations and founding United Ground Express. She reflects on how DEI has been misunderstood, why access is not about lowering standards, and how systemic, purpose-driven action strengthens aviation’s safety and growth. They discuss why shrinking the pipeline hurts everyone, how leaders can challenge unconscious bias in real time, and why support networks and “personal boards of directors” are essential for women entering aviation today. Lynda closes with advice to stay rooted in passion, build strong communities, and never let others decide what you are capable of. Chapter Breakdown 00:00 | Why Workforce Strength Depends on Access01:49 | Why This Season: DEI Rollback in Aviation06:18 | Lynda’s Early Career at United Airlines10:26 | From Engineering to Executive Leadership14:29 | DEI as Access, Not Lowered Standards17:06 | Purpose-Driven Action in Corporate Strategy20:49 | Building Diverse Candidate Slates23:32 | Leadership, Culture, and Challenging Bias28:37 | Responding to “Lowering Standards” Narrative31:34 | Pilot Shortages, Economics, and Safety Risks35:11 | Advice for Young Women in Aviation38:09 | Building Sisterhood and Support Networks39:47 | Leading with Passion for Industry and Members Follow Lynda Coffman Website: Women in Aviation InternationalLinkedIn: ⁠Lynda Coffman⁠ Follow Shaesta Waiz Website:⁠⁠⁠⁠ shaestawaiz.com⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠ Shaesta Waiz⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠ @shaesta.waiz⁠⁠⁠⁠ TikTok:⁠⁠⁠⁠ @shaestawaiz⁠⁠ Shaesta Waiz on YouTube⁠⁠⁠⁠⁠⁠YouTube (Aviate Platform)⁠⁠⁠⁠ Production, Distribution, and Marketing By Massif Studio & Production & The Tallawah Group⁠⁠⁠⁠⁠⁠ Website:⁠⁠www.massifsp.com⁠⁠⁠⁠ LinkedIn:⁠⁠⁠⁠ Massif Studio & Production⁠⁠⁠⁠ Website:⁠⁠⁠⁠ www.TallawahWorldwide.com⁠⁠ ⁠⁠⁠⁠⁠⁠LinkedIn:⁠⁠⁠⁠ The Tallawah Group⁠⁠⁠⁠ For inquiries about sponsoring the podcast, email ⁠⁠⁠hello@MassifKroo.com⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices
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