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Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

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In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world.

For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media

See omnystudio.com/listener for privacy information.

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