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Purpose Talks

Purpose Talks

Auteur(s): Business of Purpose
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À propos de cet audio

 Welcome to the new business world where purpose talks over money. Tune into topic-focused discussions with the global innovators & vanguards who are shaking up the purpose-driven business scene. Host Izzy Ahrbeck sits down with business leaders to discuss where they started, how they got there and, of course, what’s driving them forward – all in the name of creating a more ethical world. Each episode spotlights, not one, but multiple companies focused on one business element. Every episode is jam-packed with insights and features topics such as brand activism, giveback models, open hiring practices, transparent supply chains and more. Released monthly.Copyright 2021 All rights reserved. Économie
Épisodes
  • Hear ye, hear ye! Climate Misinformation and the Future of Business

    Hear ye, hear ye! Climate Misinformation and the Future of Business
    Nov 25 2021
    In our LAST episode of the season, we talk to 3 change-makers about climate misinformation and what it means for business leaders.  Stop Funding Heat, a climate campaign group, said 2021 was the worst year yet for climate misinformation spreading on Facebook with a 70.6% rise in engagement on posts containing false information about the environment. They also claimed that only 3.6% of content flagged as climate misinformation is fact-checked. In this episode, we tackle how consumers and businesses are affected by this and how we need to recognize climate misinformation as one of the biggest barriers to halting the climate emergency.  We spoke to an academic, a journalist and an advertising professional who explained the history of climate misinformation, what it is, how it spreads, how advertising and journalism play a role and how leaders can positively engage with it.   We chat with: John Cook - Post Doc Research Fellow at the Climate Change Communication Research Hub John is a postdoctoral research fellow with the Climate Change Communication Research Hub at Monash University. His research focus is on using critical thinking to build resilience against misinformation. In 2007, he founded Skeptical Science, a website that won the 2011 Australia Museum Eureka Prize for the Advancement of Climate Change Knowledge. In 2020, he published the book Cranky Uncle vs. Climate Change applying critical thinking, inoculation research, and cartoons to engage and educate readers about climate misinformation. He recently released the Cranky Uncle game, combining critical thinking, cartoons, and gamification to build players’ resilience against misinformation. He currently works with organizations like Facebook and NASA to develop evidence-based responses to climate misinformation.   Harriet Kingaby - Co Chair of the Conscious Advertising Network  Harriet is an activist, working at the intersection of advertising, AI and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance. She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from O2 to Accenture Interactive. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.   Lina Yassin - Operations Manager at Climate Tracker Lina is a Sudanese climate journalist. She is a Master student in environmental change and management at the University of Oxford. Lina also works as the Operations Manager at Climate Tracker, where she implements capacity-building programs for environmental journalists from all over the world. Climate Tracker believes in the power of journalism, but recognizes that many young journalists don’t have the training, resources or support to identify and tell the climate stories they want to. They also recognise that this challenge is often greatest in the countries hardest hit by climate change.   ---- We have teamed up with our friends at Heart Mind Design to bring you an interactive event to turn the lights on purpose-driven business and start setting impactful to-dos.On December 6-7, we are hosting PurposeNOW, an international 2-day virtual gathering to discover, claim, and put purpose into practice with speakers like Afdhel Aziz and Chip Walker (StrawberryFrog) and companies like B Lab Europe, Doughnut Economics, Greyston Bakery and many more. It is FREE to attend! https://www.purposenow2021.com/   Join 1400+ purpose-driven professionals from around the world and sign up to our Business of Purpose community here. We are a fun group of change makers working together to change the future of business!  Browse Business of Purpose’s exciting events here & come hang out with us!    Have thoughts or feedback about the show? Don’t be a stranger! Email me at izzy@businessofpurpose.com  Tools and resources: https://www.ucsusa.org/resources/disinformation-playbookhttps://consciousadnetwork.medium.com/open-letter-global-action-required-now-to-tackle-the-threat-of-climate-misinformation-and-7064278b5b77General misinformation on COP26: https://twitter.com/patrickgaley/status/1456603743651254277?s=20  The coal agreement: https://twitter.com/AdamJSchwarz/status/1460288680153829383?s=20https://skepticalscience.com/https://crankyuncle.com/book/https://crankyuncle.com/game/   Stats, stories and insights mentioned: https://www.euronews.com/next/2021/11/05/cop26-staggering-scale-of-climate-misinformation-on-facebook-revealed-in-new-reporthttps://www.bbc.com/news/59147659https://www.npr.org/2021/11/12/1054850363/cop26-climate-summit-misinformation?utm_campaign=npr&utm_medium=social&utm_source=twitter.com&utm_term=nprnews   The episode is the brainchild of TrendWatching and Business of ...
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    45 min
  • Go Your Own Way: Alternative Ownership Models Pt.2

    Go Your Own Way: Alternative Ownership Models Pt.2
    Nov 4 2021
    We are wrapping our investigation on alternative ownership models in Part 2. If you haven't listened to Part 1, give that a listen to first. We are featuring forward-thinking business leaders who are rehauling corporate ownership. They are on a mission to are reimagine how companies can exist in our capitalist system. How can we put purpose first? How can our profits directly serve our purpose? This is where alternative ownership comes into play.  Last week, we discovered why we need alternative ownership models, what steward ownership is and how companies are implementing these new structures. In this episode, we dive deeper into the benefits and challenges of steward ownership and where companies should start when considering alternative models.    We chat with: Sarah Joannides - Sarah is the Managing Director of Alternative Ownership Advisors and leads the team as they support founders and owners of private companies in designing and implementing ownership, governance and financing solutions to protect purpose and independence. Prior to joining Alternative Ownership Advisors, Sarah spent 12 years at New Seasons Market, most recently as Vice President of Social Responsibility. She was their steward of social cause and mission-related practices, including community engagement, operational sustainability, B Corp certification and public policy. Patrick Boadu - Patrick is one of soulbottles' steward owners and CEO, the social enterprise from Berlin that produces the world’s cleanest drinking bottles and is on a mission to give people all over the world access to clean drinking water and sanitation. After experiencing the obstacles toward new ownership models himself, Patrick actively works with Purpose Foundation to create easy access to steward ownership for everyone.  Antti Virolainen - Antti is the co-founder of Sharetribe and has been building tools for a fairer sharing economy for over a decade. After co-founding Sharetribe his role has varied from technical planning and coding to finances, people operations, and company culture. In recent years he has felt most passionate about hacking capitalism with modern ownership models and improving well-being through meditation and other spiritual practices.   We have teamed up with our friends at Heart Mind Design to bring you an interactive event to turn the lights on purpose-driven business and start setting impactful to-dos.On December 6-7, we are hosting PurposeNOW, an international 2-day virtual gathering to discover, claim, and put purpose into practice with speakers like Afdhel Aziz and Chip Walker (StrawberryFrog) and companies like B Lab Europe, Doughnut Economics, Greyston Bakery and many more. It is FREE to attend! Tickets will be released on November 8th. https://www.purposenow2021.com/ Join 1400+ purpose-driven professionals from around the world and sign up to our Business of Purpose community here. We are a fun group of change makers working together to change the future of business!  Browse Business of Purpose’s exciting events here & come hang out with us!  Have thoughts or feedback about the show? Don’t be a stranger! Email me at izzy@businessofpurpose.com  Tools and resources: https://purpose-economy.org/en/who-we-are/https://bthechange.com/democratizing-capital-how-alternative-business-ownership-models-could-reshape-the-world-5ee09db1f31ahttps://www.alternativeownershipadvisors.com/blog/illustrated   Stats, stories and insights mentioned: https://www.ecommercebytes.com/2017/11/30/etsy-gives-b-corp-status-maintain-corporate-structure/https://medium.com/bettersharing/steward-ownership-is-capitalism-2-0-76a1c50a6d88https://medium.com/bettersharing/how-to-build-companies-that-are-a-force-for-good-in-society-33163843033e   The episode is the brainchild of TrendWatching and Business of Purpose. It was produced, written and hosted by Izzy Ahrbeck and edited by the brilliant Terence Moore. The music is by The Other Steve. Podcast artwork by Zuzanna Loch and Nikki Ritmeijer. 
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    20 min
  • Go Your Own Way: Alternative Ownership Models Pt. 1

    Go Your Own Way: Alternative Ownership Models Pt. 1
    Oct 28 2021
    In this episode we talk to 3 change-makers about how they are reinventing company ownership for the good of the planet and company legacy.    One of the stickiest problems social impact companies face is how to scale without selling out. In our current capitalist system, we have been taught to aim for continual growth and shareholder value maximization. But that inevitably leads to employee attrition, inequality, and resource degradation. In this short termist mindset, organizations thrive by neglecting their wider social obligations – but leaders and consumers are looking to change that to protect their company values, control and surrounding communities.  Some business leaders are reimagining how companies can exist in this system. How can we put purpose first? How can our profits directly serve our purpose? This is where alternative ownership comes into play.  In this episode, find out why we need alternative ownership models, what steward ownership is and how companies are implementing these new structures.    This is part 1 of 2. Stay tuned for part 2 next week where we dive deeper into the benefits and challenges of steward ownership and where companies should start when considering alternative models.    We chat with: Sarah Joannides - Sarah is the Managing Director of Alternative Ownership Advisors and leads the team as they support founders and owners of private companies in designing and implementing ownership, governance and financing solutions to protect purpose and independence. Prior to joining Alternative Ownership Advisors, Sarah spent 12 years at New Seasons Market, most recently as Vice President of Social Responsibility. She was their steward of social cause and mission-related practices, including community engagement, operational sustainability, B Corp certification and public policy. Patrick Boadu - Patrick is one of soulbottles' steward owners and CEO, the social enterprise from Berlin that produces the world’s cleanest drinking bottles and is on a mission to give people all over the world access to clean drinking water and sanitation. After experiencing the obstacles toward new ownership models himself, Patrick actively works with Purpose Foundation to create easy access to steward ownership for everyone.  Antti Virolainen - Antti is the co-founder of Sharetribe and has been building tools for a fairer sharing economy for over a decade. After co-founding Sharetribe his role has varied from technical planning and coding to finances, people operations, and company culture. In recent years he has felt most passionate about hacking capitalism with modern ownership models and improving well-being through meditation and other spiritual practices.   We have teamed up with our friends at Heart Mind Design to bring you an interactive event to turn the lights on purpose-driven business and start setting impactful to-dos.On December 6-7, we are hosting PurposeNOW, an international 2-day virtual gathering to discover, claim, and put purpose into practice with speakers like Afdhel Aziz and Chip Walker (StrawberryFrog) and companies like B Lab Europe, Doughnut Economics, Greyston Bakery and many more. It is FREE to attend! https://www.purposenow2021.com/ Join 1400+ purpose-driven professionals from around the world and sign up to our Business of Purpose community here. We are a fun group of change makers working together to change the future of business!  Browse Business of Purpose’s exciting events here & come hang out with us!  Have thoughts or feedback about the show? Don’t be a stranger! Email me at izzy@businessofpurpose.com  Tools and resources: https://purpose-economy.org/en/who-we-are/https://bthechange.com/democratizing-capital-how-alternative-business-ownership-models-could-reshape-the-world-5ee09db1f31ahttps://www.alternativeownershipadvisors.com/blog/illustrated   Stats, stories and insights mentioned: https://www.ecommercebytes.com/2017/11/30/etsy-gives-b-corp-status-maintain-corporate-structure/https://medium.com/bettersharing/steward-ownership-is-capitalism-2-0-76a1c50a6d88https://medium.com/bettersharing/how-to-build-companies-that-are-a-force-for-good-in-society-33163843033e   The episode is the brainchild of TrendWatching and Business of Purpose. It was produced, written and hosted by Izzy Ahrbeck and edited by the brilliant Terence Moore. The music is by The Other Steve. Podcast artwork by Zuzanna Loch and Nikki Ritmeijer. 
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    41 min
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