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RESONATE

RESONATE

Auteur(s): Captivation Agency
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À propos de cet audio

Stories that transform missions into movements. Join Jim Martin and the Captivation Agency team as they talk about mission-driven marketing and share stories from those who've stepped back from the execution hamster wheel to focus on what truly matters: strategic storytelling that drives real impact. Whether you're drowning in revision cycles or struggling to find breathing room for big-picture thinking, RESONATE offers practical insights on transforming your organization's narrative into meaningful action. We explore the fundamentals that matter—from brilliant basics to breakthrough moments—helping mission-driven marketers at youth-serving nonprofits create supporters who become champions. New episodes weekly. Because when your story resonates, your mission moves forward. Économie
Épisodes
  • Craftsmanship and Storytelling
    Dec 14 2025

    What if the secret to creating stories that inspire generations isn't found in the latest content trends, but in the timeless wisdom of a craftsman's workshop—where every detail matters and nothing is built to be thrown away?

    In this episode, we explore our founder Jim's profound moment in an antique shop—and how the witness marks on a centuries-old table became the revelation that transformed how we approach storytelling for mission-driven organizations.

    From running his hand over tight box joints crafted with intention to helping nonprofit leaders build narratives that stand the test of time, we unpack why the principles of enduring craftsmanship hold the key to creating stories that don't just capture attention—they create legacy.

    What You'll Learn

    • Why that antique shop moment revealed the missing ingredient in most modern storytelling (hint: it's about intention over speed)
    • The four essential strategies for crafting timeless narratives: know your craft, tell stories that last, leave your mark, and learn from the past
    • How people are 22% more likely to engage with stories that evoke timeless qualities (Psychology Today research)
    • The witness marks concept that transforms ordinary content into stories people remember and share across generations
    • The practical questions that separate disposable content from craftsman-level storytelling

    Key Takeaway Storytelling mastery isn't built through viral tactics or trending formats—it's crafted through intentionality, care, and the wisdom to create narratives that transcend time. When you approach your stories with a craftsman's mindset, you're not just communicating for today—you're building a foundation for legacy that inspires loyalty, fosters deep connection, and becomes part of someone else's journey long after you've told it.

    Ready to transform your content into craft and build stories that endure?

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    5 min
  • Compass Before the Map
    Dec 7 2025
    What if the difference between business success and wandering aimlessly in the wilderness comes down to one simple truth: you need a compass before you can even think about drawing a map? In this episode, we explore our founder Jim's powerful insights about strategic navigation—and how understanding this fundamental principle became the game-changer for helping mission-driven organizations move from scattered efforts to confident leadership. From that thrilling moment of standing at the edge of an unexplored business forest to helping nonprofit leaders guide their audiences with sherpa-like confidence, we unpack why having clear direction isn't just good planning—it's the foundation that makes everything else possible. What You'll Learn Why that forest edge moment reveals what most businesses get backwards (spoiler: it's not about the map) The two essential compass components that determine success: your 'what' (goals and vision) and your 'who' (ideal customer persona) How organizations with clearly defined goals and customer personas are 2.5 times more likely to achieve their objectives (Harvard Business Review research) The sherpa mindset that transforms uncertain guides into confident leaders who inspire trust and action The practical four-step weekly challenge that helps you define your compass and start mapping with purpose For more podcast episodes, visit https://captivation.agency/podcasts ═══════════════════════════ KEY POINTS ═══════════════════════════ Strategic success isn't built by rushing into the forest of opportunities—it's created by first understanding exactly where you're going and who you're guiding along the way. When you establish your compass before drawing your map, you're not just avoiding getting lost—you're positioning yourself to lead others on meaningful journeys that create lasting impact and authentic connection. Ready to become the confident sherpa your audience needs? ═══════════════════════════ TIMESTAMPS ═══════════════════════════ 00:00:00 - Introduction - Welcome & the compass before map strategy revelation 00:00:28 - The Forest Edge Moment - Harvard research on 2.5x success rate with defined goals and personas 00:00:56 - The Business Compass Framework - Understanding the 'what' (goals/vision) and 'who' (customer persona) 00:01:20 - Curiosity About Your Customers - The brilliant forest guide analogy and knowing your travelers 00:02:05 - The Sherpa Mindset - Confidence, preparation, and leading people on meaningful journeys 00:02:54 - The Weekly Challenge - Four practical steps to define compass and start mapping 00:03:48 - Captivation's Client Experience - How defining 'what' and 'who' transforms messaging and results 00:05:10 - Closing & Resources - Strategic breathing room offer and the final destination question ═══════════════════════════ RELATED RESOURCES & LINKS ═══════════════════════════ captivation.agency https://captivation.agency/insights/compass-before-the-map.html ═══════════════════════════ CONNECT WITH US ═══════════════════════════ 📷 Instagram: https://www.instagram.com/captivationagency/ 👍 Facebook: https://www.facebook.com/captivationagency/ 💼 LinkedIn: https://www.linkedin.com/company/captivation-agency/ ═══════════════════════════ 🌐 Learn more: https://captivation.agency
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    6 min
  • Unstuck Your Business
    Aug 11 2025

    What if the key to breaking through business stagnation isn't found in working harder, but in recognizing why 80% of entrepreneurs feel completely stuck—and knowing exactly how to push through?

    In this episode, we explore our founder Jim's eye-opening insights about the "stuck door principle"—and how understanding this simple analogy became the breakthrough framework for helping mission-driven leaders regain momentum and strategic clarity.

    From that frustrating moment when you're pushing against a door that won't budge to helping youth-serving nonprofits break free from execution overwhelm, we unpack why feeling stuck isn't a personal failing—it's a strategic misalignment that can be systematically addressed.

    What You'll Learn
    • Why that stuck door analogy reveals the hidden root cause of business stagnation (it's not what you think)
    • The two core elements that determine whether you stay stuck or breakthrough: passion and purpose alignment
    • How to implement the four-step unsticking framework (reassess activities, reconnect with your why, identify environmental factors, and take deliberate action)
    • The ripple effect that transforms individual breakthrough into team energy, better client service, and unlocked opportunities
    • The practical weekly challenge that helps you identify your stuck doors and create immediate forward momentum
    Key Takeaway

    Business breakthrough isn't about pushing harder against the same obstacles—it's about realigning your daily actions with what genuinely excites you and reconnecting with the core purpose that started your journey. When you address both passion and purpose systematically, you're not just getting unstuck—you're creating sustainable momentum that energizes your team and amplifies your impact for the people who need you most.

    Ready to push through your stuck doors and reclaim your strategic leadership?

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    6 min
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