Paul Wheeler, Corporate Communications Director for the UK, Ireland, Scandinavia & Eastern Europe at Kellanova joins our Managing Director, Global Business Development, Alex Davies, in this episode of REWIRE, to discuss the strategic challenges involved in rebranding, crisis management and the development of a new company culture.

Paul shares his journey from his early days in PR through to his current role at Kellanova, the new entity formed from the restructure of Kellogg's. With a focus on snacks like Pringles and Cheez-It, Kellanova represents 80% of the old Kellogg's brand and faces the unique challenge of balancing its impressive heritage with the need to establish a fresh corporate identity.

The conversation also delves into the nuances of issue management within the food sector, such as sugar content debates, and the importance of brand reputation as an asset rather than a vulnerability. Paul shares how standing up for corporate beliefs, in his experience, can positively impact a brand’s reputation.

He also discusses the role of purpose in modern branding, and stresses the importance of authenticity and relevance to a brand’s space as being crucial for a successful corporate initiative.

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In this episode, join our host, Gary Cleland, as he sits down with Laura Brander, Vice President of Communications at Virgin Atlantic. With over five and a half years at the helm of the airline's communication strategy, Laura shares an inside look into the multifaceted role that spans corporate narrative, crisis management, brand PR, and internal engagement.

She recounts the rollercoaster journey from launching the first flight across the Atlantic on 100% sustainable aviation fuel to navigating the unprecedented challenges of a global pandemic, including having to join forces with competitors to lobby to open skies. Laura offers a candid reflection on the resilience and transformative efforts that kept Virgin Atlantic soaring through adversity. She also sheds light on the power of purpose-driven campaigns, the importance of internal communication, and the role of creativity in the corporate world.

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In this deep-dive episode of "Communicating Impact: The power of television” we sit down with Laura Wootton, Head of Corporate Communications (Commercial) at ITV, to explore the intricate world of corporate communications in the dynamic media and entertainment landscape. Laura unveils the layers of strategy that define the media giant’s approach to public relations, commercial partnerships, and brand storytelling. 

With a career that has touched every corner of the communications sphere – from the adrenaline rush of program publicity to the fine-tuned nuances of investor relations – Laura brings a wealth of experience and a treasure trove of industry anecdotes. She shares her journey through the high-stakes environment of ITV’s media and entertainment division.

Listen as we explore the evolution of media consumption, the rise of product placement, and the role of television in a rapidly changing digital world. Laura reflects on the power of TV to not only entertain but to incite change, shape public opinion, and offer a platform for meaningful social discourse. She also shares her insights on the challenges of maintaining brand integrity and trust in an age of fragmented media consumption and the critical importance of internal communications within a sprawling organisation like ITV.

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