Jeff Greenfield is an entrepreneur, advisor, and disruptor with three decades of strategy, growth, and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics, which is a 'cookie-less' attribution & measurement solution that enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

John Rossman the Managing Partner and Founder of Rossman Partners. He is a business strategist, operator, and expert on digital transformation, leadership, and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business opportunities. EXPERIENCE

Former Amazon Executive Responsible for the launching and scaling the merchant integration team and played a key role in launching and scaling the Amazon marketplace business, which is now over 50% of all units sold at Amazon.com. Also responsible for the enterprise services business with responsibilities for Toys R Us, Target.com, NBA.com and other great brands.

Media Analyst Sought after expert commentary regarding Amazon as interviewed by New York Times, CNBC, Yahoo Finance, Bloomberg, BBC, Geekwire and many others.

Author Author of Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper Digital Era. Releases Feb 27, 2024. Author of Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader. Author of The Amazon Way on IoT: 10 Principles for Every Leader from the World’s Leading Internet of Things Strategies. Author of The Amazon Way: Amazon’s 14 Leadership Principles.

Assignments - Interim chief technology officer for the Gates Foundation - Innovation advisor to T-mobile - Interim CIO for a national retailer

Speaker Keynote speaker on innovation, leadership and digital transformation. John leads workshops on a wide variety of innovation, internet of things, digital strategy, and creating a culture of agility, trial and error, scaling and accountability. His goal is to give audiences tools they can immediately use to operate differently.

Advisor Rossman Partners helps it’s clients compete and win in the digital era. I work with my clients to both define strategy and create change for the organization. Bringing a broad range of expertise and trusted partners to the table, I first listen and understand, and then help create a customized approach for your situation.

Abby Smith is the President and CEO of Team Pennsylvania, where she leads statewide efforts to build strategic public-private partnerships that address long-term challenges no single sector can solve alone. With more than 20 years of experience in policy, strategy, and cross-sector collaboration, Abby has held leadership roles advancing economic development, education, and workforce initiatives in Pennsylvania and beyond. She previously served as Team Pennsylvania’s Vice President of Policy & Programs and Senior Advisor to the Foundation, and earlier in her career worked for the Pennsylvania Department of Education, Teach For America, and as a 7th grade social studies teacher. Abby holds degrees from Yale University, The Johns Hopkins University, and Carnegie Mellon University. A recipient of the Above & Beyond Award honoring Pennsylvania women of public and civic leadership, she also serves as Chair of the Board of Directors of the Jewish Federation of Greater Harrisburg and the Jewish Community Center, where she led the acquisition of the Alexander Grass Campus for Jewish Life. She lives in Hershey, Pennsylvania with her husband, twin sons, and dog, Comet.