Recorded live at the 2025 ROI of Creativity Summit, this episode features Dr. Zorana Ivcevic Pringle, senior research scientist at the Yale Center for Emotional Intelligence and author of The Creativity Choice. Zorana breaks down the science of how emotion, uncertainty, and self-regulation shape the creative process, revealing why discomfort is natural and that constraints can actually spark originality.

She shares research-backed examples from artists, workplaces, and organizations, illustrating how noticing emotion, embracing exploration, and asking better questions lead to more innovative outcomes. Zorana also offers a clear, grounded perspective on generative AI, where it complements human creativity and where human insight and critical thinking still lead the way.

An inspiring, practical conversation about what drives creative breakthroughs and the real return on investing in creativity.

Her work has been featured in the Harvard Business Review, New York Times, Education Week, Big Think, US News, Forbes, El Pais, and others, and she is a regular contributor to Psychology Today and Creativity Post. Zorana received research awards from the Mensa Education and Research Foundation and the American Psychological Association, and she speaks at and works with organizations such as Pinterest, Lego, Oglivy, Facebook, and others.

https://www.zorana-ivcevic-pringle.com/

https://creativitydecision.substack.com/

https://tinyurl.com/thecreativitychoicebook

https://www.linkedin.com/in/zorana-ivcevic-pringle/

https://bsky.app/profile/z-i-pringle.bsky.social

https://www.instagram.com/dr.z.i.pringle/