RTDNA's Bold Event Changes and Data to Drive Sponsorship (S2.E4)
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RTDNA's Bold Event Changes and Data to Drive Sponsorship (S2.E4)
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"This year moving into 2025, we have eliminated the Expo Floor."
If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA). In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the event purpose: meaningful connection. Listen to the episode to find out how they are doing it.
Plus, hear from Joe Colangelo (Bear Analytics) and event expert Vinnu Deshetty on how to use data to drive the ultimate sponsor engagement for your next event.
The Association RevUP Podcast is presented by the Professionals for Association Revenue (PAR) and hosted by Carolyn Shomali.
Learn more about PAR and its annual RevUP Summit.
Special Thanks to podcast partner, the event production company VPC Inc.