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RV News Podcast: Tampa Debrief and Sale Rumors

RV News Podcast: Tampa Debrief and Sale Rumors

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 Hey everybody, welcome to the RV Podcast News Edition for Monday, January 19, 2026. I’m Mike Wendland.This is where we cut through the noise and bring you what’s really happening right now in the RV lifestyle and the RV industry. Five stories this week, and taken together they paint a clear picture.The RV world is not just changing. It is restructuring.Let’s get started.STORY 1. TAMPA SUPERSHOW AND THE MEGA-DEALERS GET EVEN BIGGERThe Florida RV SuperShow wrapped up this weekend in Tampa, and once again it was the Super Bowl of RVing. Huge crowds, massive inventory, and a lot of signals about where the industry thinks things are headed.One number really stood out.Lazydays RV, now operating as Lazydays RV powered by Campers Inn, announced it brought more than 450 RVs to the show. Four hundred and fifty units on the grounds. There were over 1,300 new models here. That means Lazydays, if it really bought that many uits - I didnt count them - accounted for a third of the total new units on display.That is more than confidence. That is making a statement and claiming market power.It highlights how the biggest RV chains keep getting bigger. Camping World, General RV, Blue Compass, and Campers Inn have all been aggressively buying up smaller dealerships across the country.In many markets, those big names now sit next to each other, or even across the street from one another.That kind of saturation creates brutal competition and raises a serious question. How many stores can a market really support?What we kept hearing in Tampa is that 2026 may be the year underperforming locations start quietly closing.We already saw a preview late in 2025 when Camping World abruptly shut down its store in Escanaba, Michigan.For shoppers, this environment cuts both ways. There is more inventory and more choice, but dealers are under pressure to move aging stock. That pressure can work in your favor, if you negotiate wisely.STORY 2. INFLUENCER FATIGUE. THE MARKETING MODEL IS BREAKING DOWNAnother major theme at the Tampa show had nothing to do with floorplans.Influencer fatigue.By our count, there are now at least 500 so-called RV influencers. Probably more. Anyone with a cellphone camera can claim the title, and many have.For years, manufacturers poured money, free gear, and perks into this system.But saturation has changed everything.Behind the scenes, RV manufacturers and marketing teams are saying the influencer model no longer delivers like it once did. They report being flooded with demands for free RVs, guaranteed commissions, and paid travel just to show up.There are clear signs of a pullback.Winnebago has ended relationships with some influencers. Keystone RV has done the same.The issue is trust. When every product is “the best ever,” audiences stop believing any of it.I overheard it firsthand in Tampa. Outside the influencer building, one man said, “I’d be an influencer too if they gave me free stuff. But since that hasn’t happened, I don’t trust what any of them say. Free stuff and money can buy anything.”That comment captures the problem perfectly.STORY 3. TARIFFS ARE HAMMERING MANUFACTURERS, AND ROADTREK MAY BE THE HARDEST HITAnother major topic of quiet but intense conversation at the SuperShow was tariffs and the damage they are doing to certain RV manufacturers.Start with Europe.The Italian manufacturer Wingamm has been trying to bring compact Class B style motorhomes into the U.S. market for at least the last four years. At one point, the tariff hit on a Wingamm imported from Italy was estimated at roughly $70,000.That nearly killed the effort.The tariff has since been restructured into a fixed import fee announced in mid-2025, about $9,500 on the Oasi 540.1 and roughly $11,100 on other models. Even so, Wingamm has now turned to crowdfunding to help finance its U.S. market entry.Canada is being hit even harder.Many popular Class B vans sold in the U.S. are built in Canada. Tariffs stack up at every step.A prime example is Leisure Travel Vans.Their Unity models use Mercedes Sprinter chassis and major components built in Germany, shipped to Canada, assembled there, and then exported to the United States. Tariffs apply to the chassis, the imported parts, and the finished vehicle.Industry sources say tariffs alone are adding at least $20,000 to the price of a Leisure Travel Vans motorhome. The new Mercedes Benz model that introduced at the show last week was sticker shock on steroids. It’s show price was $272,000. For a B + van. Over a quarter of a million dollars! Yikes. And then there’s Class B campervan maker Roadtrek, made in Ontario.Roadtrek’s situation may be the most severe.The company has struggled since 2019, following a massive financial scandal involving its previous owners that ended in bankruptcy. Roadtrek is currently owned by a French RV company that took control as part of that restructuring.Since then, Roadtrek has faced repeated Mercedes Sprinter chassis shortages, ...
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