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Black Friday 2025 was... interesting. Some people crushed it. Others had their quietest year in ages. And if you're somewhere in between trying to figure out what just happened...this episode is for you.

I'm breaking down exactly what's selling right now, what people experienced from both sides of Black Friday this year, and why specificity and human connection are the only things cutting through the noise anymore. Because spoiler alert: more AI-generated content is NOT the answer.

If you're a mom entrepreneur building a business that doesn't require you 24/7, grab your coffee and let's dive into what actually matters heading into 2026.

What You'll Learn:

• Why Black Friday 2025 had such mixed results—and what that tells us about where the online business world is headed
• The specificity secret: How my client Katherine made $11K with less than 300 people on her list (and how you can do the same)
• The warm-up you can't skip: Why sales happen AFTER trust, and how to use Black Friday as a barometer (not a failure)
• Human touch is everything: Why people are craving real connection and how to bring more of yourself into your business without burning out
• What to focus on for the rest of December and 2026: The exact shifts you need to make to stand out in an increasingly automated world

Key Takeaways:

✅ Specificity wins every time. Your offer needs to be so clear that someone reads it and goes, "Oh my God, that's for me." Not "that sounds nice"--literally "I NEED this right now."

✅ You can't skip the relationship building. The people who did well on Black Friday had been nurturing their audiences for months. If you didn't pre-warm people, use this as data...not proof you're failing.

✅ People still want people. Don't automate yourself out of your business. AI can support you, but it can't replace your experience, your perspective, and your connection.

Resources Mentioned:

• Built to SCALE: CEO Mom Edition Workshop – Tuesday, December 9th at 1:30 PM EST | $47 (goes up to $97 after the workshop starts)
  Learn exactly how my client made $11K from two ultra-low-key launches and turned it into an evergreen funnel—working less than 4 hours a day with less than 300 people on her list.
  Grab your seat here - https://yaelbendahan.co/built-to-scale-workshop

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

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What if I told you that you could launch your first leveraged offer, make over $11K, and still show up for your kids' Christmas parties without breaking a sweat?

My client Katherine did exactly that—and she did it in December while being fully present for her five kids. No complicated challenge funnels. No showing up on camera every single day. Just a simple, stripped-back launch process that actually works for moms with actual lives.

In this episode, I'm pulling back the curtain on the exact three-phase process Katherine used to launch her first course while maintaining her family traditions, making hot dinners most nights, and keeping her sanity intact. If you've been sitting on a course idea, group program, or any kind of leveraged offer but feel too overwhelmed to launch it, this one's for you.

What You'll Learn:

• Why you need a leveraged offer (even if your one-to-one business is doing fantastically well)
• The three-phase low-key launch process that works for busy moms
• How Katherine made over $11K across two launches with less than 220 people on her launch list
• Why you should NEVER create your entire program before validating it
• How to launch without sacrificing family time or your sanity
• The power of email-based launches (no daily lives required!)
• How to turn your beta launch into an evergreen funnel

Resources Mentioned:

• Built to Scale Workshop (CEO Mom Edition): Join me live on December 8th at 1:30 PM Eastern for the complete breakdown of Catherine's launch strategy, plus my 2026 planning map and scalable offer suite worksheet. Only $47 → Grab your seat here
• Katherine's Full Interview: Listen to her complete journey and mindset shifts (this was after her first launch and before her second)

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

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In this episode, I'm taking you back to November 2019—when I was pregnant, exhausted, and racing against the clock to launch a funnel by the last Friday of the month. Spoiler: that Friday was Black Friday, and I had no idea what I was doing. But in that one week, I made $4,000 from a tiny email list and a simple low-ticket offer.

This story isn't just about making money during the busiest shopping season of the year. It's about the moment I realized I could sell the work of my brain instead of just my hands—and how that one accidental Black Friday opened my eyes to the power of leveraged offers, funnels, and making money even when you're not actively working.

If you're a service provider or coach who wants to scale without burning out, or if you think you've "missed the boat" on Black Friday because you didn't plan months ago—this episode is for you. I'm sharing exactly what I sold, how I sold it, and five strategies you can use right now to make Q4 your most profitable quarter yet.

What You'll Learn:

• The full behind-the-scenes story of my first accidental Black Friday sale (and the $4K week that followed)
• Why Q4 is actually BUILT for buying—and how to tap into that seasonal psychology
• 5 things you can sell for Black Friday without creating a complicated campaign
• How to use Black Friday offers to seed your premium services and build your buyer list
• The power of adding order bumps and upsells to maximize revenue (even on low-ticket offers)
• Why you don't need a huge audience or a five-day deal campaign to make serious money
• My own Black Friday strategy for this year

Resources Mentioned in This Episode:

• Lazy Money Masterclass: Learn how to build funnels that set people up for buying now and long-term - yaelbendahan.com/lmm
• CEO Mom Mastermind Waitlist (6-Month Option): Get first dibs on the limited 6-month mastermind option with 2 bonus months and extended payment plan - yaelbendahan.com/waitlist
• CEO Mom Diaries (Free Telegram Channel): Behind-the-scenes of building monthly recurring revenue and scaling with limited time - yaelbendahan.com/diaries
• Episode 98: The gap between selling the work of your hands vs. your brain

LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix

🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod

💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers

💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan