Join Mila Minotti in a transformative discussion alongside visionary and seasoned executive Lee Longino, Senior Managing Director with Service Corporation International. Through his innovative approach, Lee has revolutionized the conventional funeral service model by having the courage to try new ideas and a willingness to challenge the status quo. We will delve into the specifics of this pioneering shift, exploring the obstacles encountered, the insightful lessons learned, and the unforeseen impact it has had on bereaved families. Be prepared to uncover the transformative power of Lee's exceptional viewpoint, as it has completely revolutionized the profession.

Delving into the heart of our discussion, we explore the concept of leadership and the importance of fostering creativity within a team. Lee shares his insights on team building, recruitment strategies, and the value of embracing failure, drawing from his extensive experience in leading large teams. We also steer the conversation toward the evolution of the funeral profession, examining how Lee and his team have successfully transformed a traditional, solemn ceremony into a unique, meaningful experience for each family.

We touch on more personal aspects of Lee's life, discussing his passion for playing piano and his love for the British Virgin Islands. Together, we reflect on the role of self-care and well-being in personal longevity and the legacy he hopes to leave behind in the profession. Join us for an enlightening journey through the eyes of a game-changer in the funeral profession. This is one episode you don't want to miss.