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Real Estate Excellence

Real Estate Excellence

Auteur(s): Tracy Hayes
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À propos de cet audio

 The Real Estate Excellence Podcast brings you real conversations with the top real estate agents, brokers, and industry leaders in Northeast Florida and beyond. Hosted by Tracy Hayes, each episode uncovers the mindset, strategies, and stories behind the most successful professionals in the business. Whether you're a new agent or a seasoned pro, you'll find the insight and inspiration you need to elevate your real estate career.2021 - All Rights Reserved Économie
Épisodes
  • From Recruiting to Real Estate: Karen Saez's Rise in Northeast Florida

    From Recruiting to Real Estate: Karen Saez's Rise in Northeast Florida
    Nov 17 2025
    What would you risk—your career, your comfort, or your security—to build the life you really want? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Karen Saez. Karen shares her incredible journey from corporate recruiting at Deutsche Bank to owning a bar and eventually finding her true passion in real estate. As a bilingual advisor and former military spouse, Karen brings heart, hustle, and unique experience to the Jacksonville market. She dives deep into what it takes to break into the industry, create a client-first business, and overcome the personal and professional challenges that come with bold life transitions. Karen opens up about building relationships through social media, the pain of losing her first real estate deal, and how grit, consistency, and empathy have shaped her career. She also breaks down the realities of starting in real estate, the importance of structure, and how being a single mom motivated her to take the leap into entrepreneurship. If you're thinking about making a career shift or want to level up in real estate, don't just dream it—do it. Follow Karen on Instagram for a behind-the-scenes look at real estate life, and subscribe to the Real Estate Excellence Podcast for more inspiring stories like this! Highlights: 00:00–05:12 Karen's Big Month & Buyer Challenges Standout October sales performanceClients shifting from condos to homesHome search in eTownQuick 30-day close with decisive buyerTwo closings pushed due to contingencies 05:13–10:05 Contingent Offers & Lending Solutions Challenges with out-of-state sellersBridge loan limitationsExplaining the "Purchase Edge" programBuilder delays and shifting timelinesSupporting a friend through new construction delays 10:06–15:24 Corporate Recruiting to Real Estate Agent From staffing agencies to Deutsche BankTransferable skills: interviewing and listeningVetting brokerages like candidatesUnderstanding client motivationsTransitioning service mindset into real estate 15:25–20:56 Bar Ownership & Business Shift Opening a bar after a Tulum tripManaging dual careers: banking by day, bar by nightLearning bartending to train staffSelling the bar for more meaningful workPivoting toward real estate 20:57–30:13 Getting Started in Real Estate First brokerage experience at Coldwell BankerWhy training helped but branding didn't alignMeeting Mike and joining 904 Home GuideBilingual outreach strategyEarly listing failure: townhouse vs. condo mix-up 30:14–46:15 Mindset, Marketing & Consistency Love for guiding buyers and sellersBuilding lasting post-close relationshipsConsistent routines: hot sheets, follow-upsLeveraging Instagram for business growthSharing personal stories to build connection Quotes: "You have to give yourself no option but to succeed." – Karen Saez "It wasn't just a transaction or a paycheck for me—it's more of a 'you're my family now.'" – Karen Saez "Just post the damn thing." – Karen Saez "If it's your plan A, then go all in. If not, it's going to chew you up." – Karen Saez To contact Karen Saez, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and LinkedIn. Connect with Karen Saez! Instagram: https://www.instagram.com/karen_saez_/ Facebook: https://www.facebook.com/karen.paz.77/ YouTube: https://www.youtube.com/@karensaezrealestate LinkedIn: https://www.linkedin.com/in/karen-saez-8552aaa0/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #JacksonvilleRealtor #WomenInBusiness #BilingualRealtor #EntrepreneurJourney #KarenSaez #904HomeGuide #RealEstatePodcast #RelocationExpert #MilitaryFriendlyRealtor #SocialSelling #RealtorLife #FloridaHomes #RealEstateSuccess #CareerPivot #GritAndGrace #FirstTimeHomeBuyer #RealEstateStories #ClosingDeals #InstagramMarketing
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    1 h et 13 min
  • Selling $5M Homes in Ponte Vedra Beach

    Selling $5M Homes in Ponte Vedra Beach
    Nov 3 2025
    What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele, including NFL players, PGA pros, and high-net-worth individuals. Michael doesn't hold back as he breaks down what it really takes to break into, and stay in, the luxury market. From handling high-stakes negotiations to navigating land issues like gopher tortoises and coastal construction lines, he gives a masterclass on trust, tenacity, and tactical thinking. Whether you're new to real estate or gunning for the 1%, this episode is a blueprint for sustainable success in competitive markets. Loved this episode? Share it with a fellow agent chasing the luxury dream! Subscribe, leave a 5-star review, and connect with us on social media for behind-the-scenes insights and upcoming guest announcements. Highlights: 00:00 - 03:12 Real Estate Lessons & Local Life in Ponte Vedra · Staying calm during high-stress deals · Halloween traditions in upscale neighborhoods · Golf cart culture and trick-or-treating · Family aging and changing community vibes · What makes Ponte Vedra's neighborhoods unique 03:13 - 10:21 From Pro Tennis to Pro Listings · Starting as a tennis writer for ATP · Transitioning from journalism to real estate · Traveling the world: Wimbledon, Paris, US Open · Moving to Ponte Vedra Beach for the ATP HQ · Building credibility through elite sports networks 10:22 - 18:11 Breaking into Real Estate with NFL and PGA Ties · Landing Fred Taylor as a client · Working with Jaguars during their early years · From networking to nurturing lasting relationships · Competing with seasoned agents early on · Leveraging sports background in real estate 18:12 - 27:44 Cracking the Luxury Oceanfront Market · Turning neglected FSBO lots into listings · Building trust with absentee landowners · Creating snowball momentum from one big break · Selling more oceanfront land than anyone else · Long-distance rapport building and remote sales 27:45 - 36:04 Coastal Real Estate Technical Mastery · What buyers must know about oceanfront lots · Coastal construction lines and elevation factors · Dealing with gopher tortoises and sea turtles · Building relationships with DEP consultants · Selling safety and certainty with due diligence 36:05 - 55:46 Elite Habits, Emotional Control & Career Longevity · Staying consistent after nearly 3 decades · Handling high-stakes, emotional transactions · Why calm negotiation wins in luxury real estate · Daily habits, relationships, and proactive lead gen · Off-market properties and building agent trust Quotes: "Cooler heads prevail. That's advice for real estate and life." – Michael Curet "I never even met the seller. It was all about building trust over the phone." – Michael Curet "Luxury real estate is like the music business; you just need one break." – Michael Curet "You don't need to know everything. But you need to know who to call." – Michael Curet To contact Michael Curet, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, and LinkedIn. Connect with Michael Curet! Website: https://www.pontevedra.com/ Instagram: https://www.instagram.com/curetmh/ Facebook: https://www.facebook.com/michael.h.curet LinkedIn: https://www.linkedin.com/in/michael-h-curet-3b989017/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #LuxuryRealEstate #FloridaRealEstate #MichaelCuret #PonteVedraBeach #RealEstatePodcast #HighEndHomes #OceanfrontLiving #RealEstateTips #LuxuryAgent #PropertyInvestment #RealEstateLife #TennisToRealEstate #RealtorLife #ExclusiveListings #MillionDollarListing #NortheastFlorida #HomeBuyers #EliteAgent #LandDeals #RealEstateStories
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    1 h et 10 min
  • She Flipped the NYC Brokerage Model --And Agents Are Thriving

    She Flipped the NYC Brokerage Model --And Agents Are Thriving
    Oct 31 2025
    What does it really take to lead one of Manhattan's most iconic brokerages through a historic acquisition while preserving its soul and scaling its influence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kevelyn Guzman, a visionary leader who took a 100-year-old boutique Manhattan brokerage through a transformative acquisition by Coldwell Banker. She opens up about her journey from Wall Street to real estate, her philosophy of treating agents as clients, and her approach to maintaining culture, innovation, and collaboration in a fiercely competitive market. Kevelyn doesn't just talk about leadership—she lives it. From supporting women in real estate to demystifying CRMs and AI, she breaks down the real work behind agent retention, marketing strategy, and building a brand that lasts. Whether you're an agent, broker, or aspiring leader, this episode will challenge you to lead with authenticity and strategy. If you're a real estate leader or agent looking to elevate your business, follow Kevelyn Guzman on LinkedIn and keep an eye out for her upcoming book. Don't forget to subscribe to Real Estate Excellence, leave a review, and share this episode with a real estate pro who needs to hear it! Highlights: 00:00 – 05:18 From Wall Street to Real Estate Never make emotional decisionsKevelyn's early career on Wall StreetRealizing real estate is about relationshipsMoving into real estate in 2006Surviving the 2008 crash 05:19 – 13:25 Guiding a Legacy Firm Through Acquisition Warburg Realty's 100-year legacyTransition to Coldwell BankerChoosing the right buyerInternational reach and global networkSupporting international clients 13:26 – 24:38 Building a Culture of Agent-Centric Leadership Treating agents as clientsHelping agents build business infrastructureLeadership lessons from "boots on the ground"Recruiting and retaining top talentPutting the agent brand first 24:39 – 34:18 Coaching Through Change and Custom Strategy Quarterly strategy sessions with agentsHelping agents adapt to AI toolsEmbracing individual marketing stylesSocial media resistance turned successMetrics-driven coaching and consistency 34:19 – 47:42 Tools, Tech, and the CRM Problem Matching tools to agent strengthsReal-world uses for CRMsWhite-glove support vs. tech overloadKey tools: Canva, Listing Concierge, RevitalizeBuilding processes to let agents focus on deals 47:43 – 1:03:40 Women in Real Estate and Industry Outlook Launching the NYC chapter of "What Moves Her"Gender bias in luxury real estateCultural and building-level dynamics2026 NYC market predictionsEmbracing visibility, passion, and future goals Quotes: "Never make decisions when you are highly emotional. Just give it some time." – Kevelyn Guzman "Our agents are the CEOs of their business—we're just here to support that infrastructure." – Kevelyn Guzman "It's not always about the money. Support, culture, and visibility matter more than splits." – Kevelyn Guzman "Real estate isn't just a job for me. It's a passion I live out seven days a week." – Kevelyn Guzman To contact Kevelyn Guzman, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, and LinkedIn. Connect with Kaitlin Chernyshov! Website: https://cbwarburg.com/agent/kevelyn-guzman Instagram: https://www.instagram.com/kevelynguzman LinkedIn: https://www.linkedin.com/in/kevelyn-g-055676b/ Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #KevelynGuzman #NYCRealEstate #WomenInRealEstate #RealEstateLeadership #BrokerLife #ColdwellBanker #AgentSupport #BusinessStrategy #WallStreetToRealEstate #RealEstateCoach #LuxuryRealEstate #RealEstateBranding #WhatMovesHer #CRMforAgents #AIinRealEstate #AuthenticLeadership #RealEstateRetention #RealEstateInnovation #SocialMediaStrategy
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    1 h et 4 min
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