In this episode I sit down with designer, artist, entrepreneur, and founder of Viridiana Osio formerly (Chingona, Inc.), a brand created to empower Latinas through cultura, creativity, and community.

She opens up about how rejection from the graphic design world led her to create something powerful and personal — a brand that speaks to first-gen, immigrant, and Spanglish-speaking Latinas who’ve never seen themselves represented. From her first chingona sticker to building a platform that includes merch, digital design classes, and a book club — her journey is rooted in healing and self-worth.

We talk about:

Creating from pain and turning “no’s” into new paths

Hustle culture, burnout, and redefining success

Breaking generational cycles while honoring where we come from

The emotional and money wounds we carry — and how we start to heal

The power of saying “I’m willing” when you can’t say “I’m confident” yet

Viridiana shares her story with honesty, humor, and corazón. If you’ve ever doubted your dreams, felt stuck, or questioned your worth — this episode is a reminder that healing is part of the journey, and your story deserves to be seen.

If you want to work with Viridiana you can find her at:

https://viridianaosio.com/

https://www.viridianadesigns.com/

https://www.instagram.com/viridiana.osio?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==