On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner is joined by Kathryn Topp. Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.

She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.

Join us.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠⁠Delineate⁠⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.

But there are some definite highs and lows as well, which we will discuss on Episode 5.

To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.

Research Revolutionaries is brought to you by ⁠⁠⁠⁠Delineate⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.

That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.

On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.

Research Revolutionaries is brought to you by ⁠⁠⁠Delineate⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly.