We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customers through paid media, this conversation will leave you with practical tips and next steps. Listen in....

WESA Retail Roundup October 27, 2025:

• Host: Glenn the Geek, Host of Horses in the Morning
• Facebook: Retail Roundup Facebook group
• Guest: Holly Delaune of Fire Brand Marketing | Facebook | Instagram | LinkedIn
• Presented By: Western English Sales Association

Chapters:

01:34 - Understanding Brand Marketing

10:06 - The Importance of Focus Groups in Branding

17:35 - Marketing Strategies for Retailers

25:50 - Transitioning Marketing Strategies in the Retail Industry

27:30 - The Rise of a Teenage Entrepreneur

Takeaways:

• The importance of strategic marketing in driving both online and offline store traffic is paramount.
• Understanding your brand's identity is essential before proceeding with marketing strategies and campaigns.
• Utilizing customer data effectively can significantly enhance targeted advertising strategies and improve return on investment.
• Consistency in branding across all platforms is crucial for customer recognition and trust.
• Engaging with your audience through social media, particularly through stories, can bolster brand visibility and customer interaction.
• Regular website updates and content creation are vital for sustaining search engine optimization and attracting traffic.