For Hispanic Heritage Month, the OneHaas Alumni Podcast is honored to share the story of Richard Velazquez, a mission-driven executive who is using his decades of experience in a variety of industries to help other Latinx MBA students and alumni succeed.

Every time Richard felt like he hit a ceiling at a job, he pivoted and found new ways to keep moving up. Hailing from Brooklyn, New York, Richard learned the value of education and hard work from an early age. It was this drive that got him accepted into one of the most competitive engineering colleges in the U.S. and launched his career into the automotive industry. Richard’s relentless pursuit for personal growth led him to hold senior leadership positions at Microsoft, Pepsico, and Amazon. But through all those jobs, a constant for him has been his desire to give back and uplift other Hispanic business professionals in their careers.

Richard chats with host Sean Li about his career journey from designing cars at Honda and Porsche, to being one of the key masterminds behind Xbox Kinect, his pivotal role at Pepsico, and his new position as CEO of the Latinx MBA Association.

*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*

On his journey to Haas and getting his MBA

“When I had the opportunity to move to Germany to work for Porsche, I put my MBA plans on hold and I was like, you know, I'd rather go to Germany and live in Europe for a few years before I take that route. So it was great. I really loved living in Europe. That's where my love for traveling started. I've been to 105 countries since then, but it all started living in Germany…So after two years at Porsche in Germany, I applied through the Consortium for Graduate Study Management, they give full fellowships. At the time it was for underrepresented minorities who were looking to get their MBA and was open to anyone who has a commitment to diversity. And I applied, I got into Haas.”

On Xbox Kinect’s success and Richard and his team’s involvement

“People just really got into it... So the thing with Kinect was since it was doing skeletal tracking, if you just flick your wrist, the character on the screen would just flick their wrist. There was no like faking it. So Dance Central was phenomenal. It showed you which arm was wrong. It highlighted in red when you were doing something wrong and it was game changing at the time. So it set a Guinness World Record, it was the fastest selling consumer electronics device, it was like 10 million 10 million units in less than like two and a half months or something like that. So it was a big deal.”

On his decision to leave Microsoft for the beverage industry and a top role at Pepsico

“ It was similar to like the car design and like, it's gonna be slightly different [but] it's all gonna do the same thing. So it wasn't advantageous for me to do it 'cause I wasn't linear or growing in any way, shape or form.  I'm still an individual contributor. I'm not leading any teams. I want to get promoted, I want to advance.”

On why he wanted to pursue a full time role in helping other Hispanic business professionals grow

“ After 30 years, I was like, well, I'm getting more personal fulfillment from these scholarships that I'm getting for students who are like me who didn't have those opportunities to get into school, for helping people get their first jobs, for helping them invest in their careers, than I am by making an extra billion dollars or a hundred million dollars for Amazon or these other companies that don't really need it…It's not giving me the personal satisfaction that I'm getting from this work I'm doing with people.”

• LinkedIn Profile
• Latinx MBA Association Website