In this captivating episode, we delve into the profound connection between music and our emotional well-being with Kevin Perlmutter, a seasoned brand strategist with a passion for making things better. Kevin shares insights from his fascinating journey, drawing parallels between his experiences at CDnow, his encounters with Meatloaf, and the profound impact music has on our lives.

Kevin's approach to brand strategy is all about understanding the core essence of a brand and its relationship with its audience. He emphasizes the importance of strengthening connections, simplifying complexity, increasing engagement, earning loyalty, and ultimately driving business growth. Throughout the conversation, Kevin highlights the common pitfalls of traditional brand strategy, which often lack deep customer understanding and relevance.

However, it's in Kevin's exploration of the emotional resonance of music where the conversation truly shines. Drawing from his own experiences and observations, he illuminates how music has an unparalleled ability to evoke powerful emotions, shape memories, and enrich our lives. Whether it's the nostalgic melodies of our youth or the anthems that fuel our motivation, music serves as a universal language that transcends boundaries and speaks to the depths of our souls.

Listeners will find themselves captivated by Kevin's anecdotes and insights as he navigates the intricate interplay between music, branding, and human emotion. Through his unique perspective, Kevin invites us to reconsider the way we approach brand strategy and recognize the profound impact that music can have on our well-being. Tune in to unlock the secrets of the emotional power of music and discover how it can transform our lives for the better.

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Ciara O'Shea is a founder of 561 Collective and a communications and marketing associate at Irish Arts Center. She attended the University of Limerick in Ireland. She has played live music throughout Ireland and Europe.

561 Collective is a group founded by Collingswood, New Jersey locals dedicated to hosting live curated shows in and for the community. 561 Collective shows promote both established and upcoming musicians and artists, while creating a space for those to share their original art.

The aim to give local bands a platform along with some bigger names, also they aim to give back to local organizations by donating a portion of proceeds to local charities.

For More Information on The 561 Collective: https://www.facebook.com/561collective/about

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Interview with Marc Singer of Steal Your Peach about meeting Derek Tucks & Susan Tedeschi at Monk's Cafe in Philadelphia, PA.

Learn More About Marc: https://marcsingerrealtor.com/marc-singer-bio/

Steal Your Peach Band:
We are a mixture of some of hardest working musicians in the Philadelphia area including members or former members of Live at The Fillmore, Tom Hamilton's American Babies, Dead on Live, Rainbow Full of Sound, Splintered Sunlight and more, specializing in a mashup concept, fusing the music of The Allman Brothers Band and The Grateful Dead. Each of us has multiple projects currently both original and not, but have formed a bond here with some of our favorite and most influential music, paying close attention to detail of all of the original music, while also adding our own improv to the mix making each show unique and exciting, and to create a very tangible symbiotic experience between the band and the listeners. There is nothing like coming back to pay homage to the music that inspired us all to play. We have played Brooklyn Bowl, Trocadero Theater, Ardmore Music Hall, Musikfest Cafe, Underground Arts, Abbey Bar at Appalachian Brewing Company, River Street Jazz Cafe, Stout's Brewery.

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As a guest on The Rock 'n' Roll Fridays Podcast, George Flayer will share his experiences in the music industry and talk about his creative process. ral

George has played as a session musician and has played fiddle and violin in many bands. Some of the bands he has appeared in: Matt Freedman Music, Country Rogue and Tim Williams Band

George Flayer is violinist who has taken the music industry by storm with his unique blend of classical violin technique and rock 'n' roll flair.

George has been playing since childhood and has developed a passion for music that flows throughout his playing and life.

Classical trained, George discovered his love of new sounds and began experimenting with new techniques to incorporate into his playing. He soon became known for his electrifying performances, blending classical violin with rock 'n' roll energy and attitude.

To hear and see George Play:
https://www.youtube.com/@The1Adopted/videos

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Great interview with Lorrie Dixson Griggs about the business of music merchandise and selling goods at concerts. Drifter Merch was Founded in 2016 by music lovers Lorrie Dixson Griggs and the late Bert Griggs, who both have traveled extensively all over for good tunes. Based in the Charleston, Sc area, Drifter Merch strives to design and create high quality vintage-style Merch. We also discuss Drifter Fest. This annual festival in Charleston, SC celebrates the life of the late Bert Griggs- the founder of Drifter Merch.

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Interview with Dr. James Frankel on technology tools for music educators. We discuss the role of techology in music education, what makes a good music teacher, the love of music and running into Stevie Wonder (literally). Dr. James (Jim) Frankel is the Head of Digital Education for Wise Music and Director of MusicFirst.

Previously, he was the Managing Director of SoundTree, and before that he was the instrumental and general music teacher for 15 years in New Jersey Public Schools. Jim is a widely published author in various state, national and international journals of music education. He is the author of The Teachers Guide to Music, Media & Copyright Law, co-author of YouTube in Music Education, contributing author for Critical Issues in Music Education and co-author of Making Music with GarageBand & Mixcraft.

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Great chat with screenwriter Jeff Hupp on his latest project "Band on the Run"
A story at the height of the Detroit Garage Rock revival in 1999, a wheelchair-bound father, his musician son and his band bond on a raucous road trip as they war with a rival band on the way to South By Southwest in Austin, Texas.

It's Little Miss Sunshine meets Almost Famous meets Kodachrome

Born and raised in Berkley, MI, Jeff Hupp is an advertising professional, musician, and screenwriter. In the 90s, Jeff's band, the Detroit-based The Atomic Numbers, performed and recorded for various record labels, had a song included in Super Sucker, a movie from Michigan-native Jeff Daniels and rocked venues across the US, including the infamous local fave, Pine Knob Music Theatre, in Clarkston, MI.

During the pandemic, Jeff began screenwriting and soon placed in major screenwriting competitions, including The Page International (for his script Maybe Before New Year's) and the Austin Screenwriting Competition (for his comedy script "Band Freaks"). Jeff is looking forward to producing and directing his first indie film, Band on the Run in the summer of '23, utilizing an all Michigan-based production crew and actors.

For more information on the movie: https://www.indiegogo.com/projects/band-on-the-run-a-road-trip-comedy-indie-film#/

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Interview with Max Kendall. In this interview we talk playing live, mashups, songwriting and all things from the band Deco. Songwriter for Radio 1 favourites, Deco. Signed to Ultra Records.

The brains behind viral mashup hits including 'Wonderwall x Smalltown Boy'. Played with Nile Rogers & Chic, Jess Glynne, Boy George & Culture Club. Worked closely with songwriters Pete Hammerton (One Direction, Little Mix), Paul Harris (Kylie Minogue, Purple Disco Machine). A lot of his work has been for viral pop band Deco who have had a very successful 2021 with mashup hits and supporting the likes of Nile Rogers & Chic, Jess Glynne and Culture Club. National TV appearances and Radio 1s Big weekend have followed.

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