Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reputation, Reach, Resell, Referral starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free Upsell & Cross-Sell Campaign Builder to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2025 and beyond!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.

They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business operations.

Jeremy shares valuable advice for new entrepreneurs, the significance of building a strong team, and insights into current industry trends. The episode concludes with a lightning round of quick hacks and advice for roofing professionals.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

Jeremy Owens is a third-generation contractor, podcast host, and founder of US Construction Zone, a growing digital community for construction professionals. With over two decades in the industry, Jeremy is a fierce advocate for mental health, trades-based careers, and redefining leadership through legacy, not just numbers. His mission is to change the conversation in construction, one connection at a time.

Timestamps:

[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?

[01:17 - 03:08] - 4R Roofing Marketing System

[03:09 - 05:25] - The Three-Pillar Referral System

[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program

[07:53 - 10:46] - Option A: Gift Cards & Customer Journey

[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints

[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns

[17:36 - 19:46] - Pillar 2: Realtor Priority Program

[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports

[20:34 - 21:18] - Option B: Closing Ready Documentation

[21:19 - 23:10] - Option C: Prospecting System & CRM Setup

[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up

[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program

[24:46 - 25:57] - Option A: Faster Claim Resolution

[25:58 - 27:22] - Option B: Finding Agents & Building Relationships

[27:23 - 29:04] - Phase-by-Phase Rollout Plan

[29:05 - 29:41] - CRM Automation & Tracking

[29:42 - 29:54] - Success Metrics That Matter

[29:55 - 32:56] - Tips & Tricks

[32:57 - 39:31] - Quick Workbook Overview & Download

[39:32 - 40:19] - Get a Free Book

[40:20 - 41:27] - Work With us

[41:28 - 41:41] - Outro

Listen to the episode below:

Podbean: https://www.roofergrowthhacks.com/

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

iHeart Radio: https://iheart.com/podcast/119165020

YouTube: https://www.youtube.com/@RoofingSites

Resources:

RoofingSites: https://www.roofingsites.com/

https://www.linkedin.com/in/jeremy-owens-2786a32a/

https://usconstructionzone.com/

Free Book - https://go.roofingsites.com/

Let us help - https://www.roofingsites.com/schedule/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Connect with us!

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

LinkedIn: https://www.linkedin.com/company/roofingsites/

YouTube: https://www.youtube.com/@RoofingSites