Conversations equal conversions.

If you’re a gym owner who’s tried running social media ads, blogging and posting reels without seeing a bump in your member count, it’s time to start initiating more conversations with potential clients.

“But how do I do that?”

In this episode, Two-Brain chief marketing officer John Franklin shares proven strategies for having more conversations and getting new members in the door with zero ad spend.

His tips involve reaching out to leads on platform, looking for referral opportunities in local social-media groups, creating your own fitness-focused community group, hosting events like bring-a-friend day and—as uncomfortable as it may sound—going out into the real world.

You’ll walk away from this episode equipped with tried-and-true tactics you can use to accomplish a goal: Talk to five new people about your gym every day.

Links

Sell-by-chat cheat sheet

Kieran O’Dwyer on creating free guides

Gym Owners United

1:34 - Getting clients today

3:28 - 6 ways to have more conversations

16:04 - How to find inspiration

20:06 - The real world

Specialty programs can significantly boost a gym’s revenue—if they’re set up properly.

The key? Don’t run every specialty program under the sun. Determine which option might serve your current clients and local market better, then test it with several six-week blocks before putting a full, ongoing program on the official menu.

Today’s guest on “Run a Profitable Gym,” Brian Foley, is an expert when it comes to running successful programs for older adults—often called “masters” or “legends” classes. His gym, Activate, in Kerry, Ireland, generates about 10 percent of its gross revenue with its 55-plus program.

The program is at capacity, its length-of-engagement stats beat the numbers from Brian’s other programs, and its average revenue per member numbers equal those of his core programs. So it's a clear winner.

Early retirees have time and money to invest in their health, but it isn’t all about the cash for a gym owner. Brian and host Mike Warkentin agree that this is the most rewarding demographic to coach in a gym. Masters clients are generally vibrant, energetic and open to coaching—and they get great results that improve their quality of life and longevity.

Listen to hear some of Brian’s top tips for starting a 55-plus program in your gym—and if you want the full, step-by-step plan, he’ll share it at the Two-Brain Summit on June 8 and 9 in Chicago.

There are only a handful of tickets left, so act fast and get them via the link below.

Links

Two-Brain Summit

Gym Owners United

Book a Call

2:44 - How Brian got clients

9:33 - How did Brian identify his market?

15:03 - Raising rates and keeping clients

21:00 - Program must-haves

25:07 - Tailored personal training

What happens when you find your niche in the fitness industry? Bill Parisi turned his passion for youth performance into a multi-million-dollar business.

His company, Parisi Speed School, has more than 100 facilities around the world and has served over one million athletes, including more than 130 eventual NFL draft picks.

But Bill isn’t focused on the guys who run world-class 40-yard dashes at the NFL Combine. They appear later because he’s locked in on helping younger kids get faster so they make the team, play more and develop character through sport.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Bill, who shares how he identified his specialty in the youth performance niche: speed training. Bill narrowed his focus very early in his career, and he offers gym owners tips on finding their own niches.

Bill says you must figure out what area of fitness you’re most passionate about and then become an expert in it.

If you couple expertise with sound business practices, your niche can make you rich as you help others accomplish their health and fitness goals.

Bill will be sharing more of his knowledge at the Two-Brain Summit on June 8 and 9 in Chicago to help coaches further their careers and stand out in a crowd.

Only a few summit tickets are left, so get yours today through the link below.

Links

Two-Brain Summit

Gym Owners United

Book a Call

1:57 - Nailing your niche fast

5:43 - Strength vs. speed: speed wins

14:24 - Focusing on a niche for success

22:22 - Top advice for opening a gym

28:32 - Tailoring your services