Being a good coach isn't enough to build a profitable gym, but the skills you’ve learned from fitness can help you grow your business—if you know how to apply them.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper explains why the habits you’ve developed through training directly translate to running a successful gym.

He breaks down 11 fitness skills every gym owner already has, such as resilience, adaptability, discipline and progressive overload, and how to use each skill in your fitness business.

Coop also explains his simple Golden Hour habit—doing one thing every day to grow your business before doing anything else—and how it can transform your gym the same way daily training transforms your body.

Tune in to learn the full breakdown of skills and how you can apply them to build a stronger, more profitable gym.

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2:06 - Habits, resilience & virtuosity

9:58 - Progressive overload & recovery

12:57 - Measurement, coaching & feedback

20:33 - Accountability & adaptability

22:39 - Long-term vision & hope

The data every gym owner needs is finally here!

The 2025 “State of the Industry” paints a clear picture of what's driving success in the gym industry.

The guide delivers critical benchmarks and insights from thousands of gyms worldwide, giving you the clarity to make confident decisions about pricing, staffing, retention and growth in 2026.

How long are gyms keeping clients, and what's driving the biggest retention improvements?

What's the difference between big group, small group and one-on-one training, and why does this matter for your bottom line? Why are 70% of gyms still teaching big groups when small group training shows better profitability and retention?

How many members should you have before hiring your first coach? Why hasn’t coach pay increased despite rising gym revenues?

How do you survive the November to December slump and capitalize on the January rush? Should you invest in paid ads, or are there smarter ways to grow?

This episode breaks down the trends, surprises and actionable takeaways from the data—including some major shifts from 2024 that could reshape how you think about your fitness business.

The 6th annual “State of the Industry” guide was released on Nov. 10 on "The Sevan Podcast." Check out this rebroadcast as hosts Sevan Matossian and Matt Souza break down key gym business stats with Two-Brain founder Chris Cooper.

How does your gym stack up? Download the brand-new “State of the Industry” report via the link below to find out!

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"State of the Industry" Report

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0:00 - Intro and guide overview

4:10 - Background on Chris and Two-Brain

15:16 - Retention and churn

19:48 - Gym growth by client count

25:19 - Millionaire gym owners

28:14 - CrossFit’s impact and future

41:58 - Big group, small group and one-on-one

59:49 - Cost to open a CrossFit gym

1:06:51 - Tips for paid ads

1:17:27 - Seasonal gym trends

1:33:07 - Two-Brain Summit

1:34:13 - Coach pay and development

How many clients should your gym have? What should you charge? When’s the best time to run classes?

In this episode of “Run a Profitable Gym,” Chris Cooper shares highlights from Two-Brain’s 2025 “State of the Industry” report—a comprehensive analysis of stats from gyms around the world, including thousands of Wodify clients.

Chris is joined by Wodify’s CEO, Brendan Rice, to discuss what the numbers reveal about gym performance as we move into 2026.

They discuss trends in retention, attendance and profitability, and they share how top-performing gyms are increasing average revenue per member while cutting discounts.

Chris and Brendan also talk about the shift toward small-group training, why fewer offerings often lead to higher profits, and how gyms can use this year’s data to set smarter goals for 2026.

Tune in, get the facts and use them to build a stronger, more profitable gym.

Want the real numbers behind gym success? Grab the brand-new “State of the Industry” guide via the link below.

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State of the Industry 2025

Gym Owners United

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3:49 - The retention magic number

8:21 - Class times in high demand

15:22 - Class sizes & small group option

22:59 - Headcount & revenue per member

36:20 - Demographic shift opportunity