What if the same methods that help dyslexic students master reading could help attorneys craft clearer, more persuasive videos? We sit down with Russell Van Brocklen, the Dyslexic Professor, to unpack a practical system for recording short, human clips that earn trust and grow your firm without expensive gear or endless retakes.

Russell shares his journey from struggling reader to law school standout and Senate-funded researcher, then maps those evidence-based strategies to modern legal marketing. We break down a simple framework: define your hero, sharpen the universal theme to a precise word that feels right, and name the “optimum villain” blocking progress. Add one to three reasons, and you’ve got a crisp, 45-second outline almost any attorney can deliver naturally. We also show how to use AI the right way, ChatGPT for deeper reasoning and Apogee for idea generation, to refine language, extract action verbs, generate synonyms, and transform FAQs into a steady stream of topics without sounding robotic.

The big lesson: authenticity beats polish. Viewers flee when a video looks too perfect or smells like an avatar. Keep small human imperfections in frame, focus on clear audio, and batch five to ten clips in a single session. You’ll build answer engine optimization by speaking in real phrases clients actually search for, while reinforcing the know and trust factor that drives calls and consultations.

Reach Russell here:

Website: https://dyslexiaclasses.com
LinkedIn (Russell): https://www.linkedin.com/in/russell-van-brocklen-2007ab87
LinkedIn: https://www.linkedin.com/company/dyslexia-classes
Facebook: https://www.facebook.com/dyslexiaclasses
Instagram: https://www.instagram.com/dyslexiaclassesus/
YouTube: https://www.youtube.com/channel/UC_cqwfxn9FqFx1Idl0YbeHg

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Leadership In Law Podcast with host, Marilyn Jenkins
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