S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
Échec de l'ajout au panier.
Veuillez réessayer plus tard
Échec de l'ajout à la liste d'envies.
Veuillez réessayer plus tard
Échec de la suppression de la liste d’envies.
Veuillez réessayer plus tard
Échec du suivi du balado
Ne plus suivre le balado a échoué
S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
How do you reimagine one of the world’s most powerful brands?
Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, James Greenfield, CEO and Founder of Koto, shares the inside story — from simplifying a sprawling brand architecture to modernising the iconic “smile.”
Matt and Jacob dive into how to design at scale, build internal alignment, and create systems that drive consistency without killing creativity. A must-listen for anyone managing complex global brands.
Pas encore de commentaire