S1E106 - The Power Of Focus - Creating And Building Your RE Niche
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S1E106 - The Power Of Focus - Creating And Building Your RE Niche
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Joseph discussed the importance of focusing on a specific real estate niche to stand out in a crowded marketplace. He explained how agents and investors can identify their strengths, passions, and local market needs to create a niche that aligns with their interests. Joseph emphasized the benefits of differentiation, efficiency, branding clarity, and referral potential that come with focusing on a specific area.
He provided practical advice on how to create and build a niche, including assessing strengths and interests, studying the market, defining the ideal client, and building authority and brand in the chosen niche. Joseph also stressed the importance of intentional networking and leveraging testimonials to grow a referral-based business within 18 months.
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