Selling on price vs value is one of the biggest challenges SMB CEOs face and one of the most costly. When your sales team discounts to win deals, you don’t win customers… you rent them.

In this episode of The Selling Point Podcast, Anthony Nicks breaks down why discounting hurts your margins, your brand, and your sales culture and what CEOs can do to stop it.

In this episode you’ll learn:

• Why selling on price traps your company in a race to the bottom
• What discounting really does to your profit margins
• Why price-based buyers are your worst customers long-term
• How weak sales leadership encourages discounting
• The five shifts CEOs must make to build a value-driven sales team
• Where Fractional Sales Management fits into the solution

Whether you’re a CEO, business owner, or head of sales, this conversation will help you regain control of your sales team, protect your margins, and build a company that competes on value, not low price.

Read the full article here:
https://transformativesalessystems.com/blogs/selling-on-price-vs-value/

Learn more about Fractional Sales Management:
https://transformativesalessystems.com/fractional-sales-management/

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Straight talk for CEOs and business owners who want a sales engine that works.