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S3 Ep105: How to Keep Selling After Your Book Launch - with Sara Dalrymple

S3 Ep105: How to Keep Selling After Your Book Launch - with Sara Dalrymple

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 Have you ever wondered what really happens after you publish your book, and how to keep the momentum going long after launch day?

In this episode, I’m delighted to welcome Sara Dalrymple BACK to the podcast. My first-ever returning guest - and one of the most popular!

Sara is a speaker, educator, and thought leader on the art of selling yourself as a personal brand.

Recognised for her bold, forward-thinking approach to sales, Sara has spent over a decade helping ambitious women in creative entrepreneurship show up unapologetically. Her frameworks have empowered thousands of business owners to speak with conviction and make money without burning out.

She’s the author of the bestselling book More Sales Please, and has delivered training in communities like Roundhouse, General Assembly and Found and Flourish. Sara is a sought-after guest on podcasts where she shares her refreshingly honest take on the power of self-promotion.

In this conversation, we explore:

  • Navigating the first year after launch: Why Sara chose to think of her launch as a 12-month project, and how that mindset shift kept her motivated to keep promoting.

  • Unexpected opportunities: The surprising doors the book has opened — from speaking invitations to new client work Sara hadn’t even planned for.

  • Making it easy for supporters to help: How Sara created simple, step-by-step guides so her launch team knew exactly how to spread the word.

  • Longevity over hype: The importance of letting your book have a long tail, instead of feeling pressured to jump into the next big thing.

  • Creating spaciousness and clarity: Why stepping back from social media helped Sara reconnect with her message and see where her book sits in the bigger picture of her work.
If you’ve ever wondered how to keep your book visible - and how to let it keep working for you - this conversation will leave you feeling inspired, encouraged, and ready to take the long view.

I hope you enjoy listening.

Connect with Sara and her book:

  • More Sales Please (book)
  • Sara’s website
  • Instagram
Further resources from me

  • My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Connect with Steph:

Website: https://stephcaswell.com/

Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

LinkedIn: https://www.linkedin.com/in/stephcaswell/

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