S4E28 Branding Discomfort: When Authenticity Meets Visual Identity
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S4E28 Branding Discomfort: When Authenticity Meets Visual Identity
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We explore the uncomfortable yet necessary world of professional branding from our perspective as psychologists. Despite one of us actively disliking branding while simultaneously being considered a private practice celebrity, we unpack how visual representation communicates our values even when we resist traditional marketing approaches.
• Tension between authentic representation and curated professional images
• The discomfort many practitioners feel about social media management and self-promotion
• Branding as a necessary business function versus an extension of personal identity
• How office spaces and visual choices unconsciously communicate our professional approach
• Reframing branding as value-based visual communication rather than just selling
• The inevitable reality that everyone has a brand whether they cultivate it intentionally or not
• Our own journey with the When East Meets West rebranding process
Visit our newly redesigned website at WhenEastMeetsWest.com to see our updated branding!