In part two of the LinkedIn Ads mini-series, Ryan and Jamie dive into how to get your ads in front of the right people. They cover how to use your CRM data to define your ICP, the limitations of LinkedIn’s native targeting filters, and how to supercharge campaigns with intent signals and third-party data tools like Clay, Apollo, and Crunchbase. They also break down how to structure retargeting audiences for maximum impact — including segmenting by pages visited and recency. If you’re wasting ad spend on the wrong audience, this episode shows you how to fix it.

Takeaways:

• Don’t decide targeting in a vacuum — use customer and opportunity data from your CRM
• Break down data by firmographics: industry, company size, department, region, job title
• LinkedIn’s filters are good, but not perfect — industries in particular can be messy
• Build account lists with tools like Clay, Apollo, or Cognism for greater accuracy
• Enrich lists with intent signals: funding rounds, hiring patterns, leadership changes, M&A
• Upload these lists into LinkedIn for laser-focused campaigns with tailored messaging
• Retargeting is essential — don’t rely only on cold ads
• Segment retargeting audiences by page visited (pricing/demo) and recency (14, 30, 90 days)
• LinkedIn Insight Tag lets you retarget all website traffic, not just LinkedIn clicks
• Retargeting makes smaller SaaS brands appear bigger, more credible, and front-of-mind

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In the first part of a three-part mini-series, Ryan is joined by Jamie Skeels, Head of Strategy at RocketSaaS, to break down the fundamentals of running successful LinkedIn ad campaigns for B2B SaaS. They cover why most companies fail with LinkedIn ads, how to approach top, middle, and bottom-of-funnel campaigns, and which ad formats deliver the best results. If you’ve ever struggled to get ROI from LinkedIn, this episode gives you a clear framework to start building campaigns that convert.

Takeaways:

• Most SaaS brands go straight for bottom-of-funnel demo ads — and it rarely works
• Top of funnel: focus on educational content that addresses customer problems
• The best content formats
• Best ad type at TOFU: single image ads (fast, low-friction, most consumed)
• Middle of funnel winning ads
• Effective MOFU ad formats
• Bottom of funnel to drive conversions

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan is joined again by Jess Chilman, Head of Growth at Rocket SaaS, to share five high-impact ABM campaign tactics designed to help SaaS businesses move upmarket and close six-figure enterprise deals. From research outreach to direct mail, podcasts, events, and bespoke campaigns, they explain how to build relationships with C-suite decision makers, stand out from the noise, and create memorable touchpoints that convert. If you want to move beyond mid-market clients and start landing enterprise logos, this is the playbook.

Takeaways:

• Start with the BFG framework (Buyer, Firmographics, Geography) to build your high-intent account list
• Validate your TAM and use intent signals (funding, hiring, leadership changes) to refine your ICP list
• Campaign 1: Research outreach – co-create content with your ICP via surveys, interviews, or advisory boards
• Campaign 2: Podcast ABM – invite C-suite decision makers as guests to build relationships and authority
• Campaign 3: Events – run low-cost networking breakfasts or private dining sessions to connect face-to-face
• Campaign 4: Direct mail – send thoughtful, personalized packages (chocolates, handwritten notes, themed gifts) to create standout moments
• Campaign 5: Tailored ICP campaigns – design bespoke plays around your target’s pain points (e.g., mystery shopping, funding celebration gifts)
• Align marketing and sales so every touchpoint has tight follow-up
• These tactics work best together, creating multiple relationship-building touchpoints with decision makers

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan is joined by Janelle Amos, founder of Elevate Growth, to dive deep into the most common growth challenges facing B2B SaaS businesses today. Janelle shares her proven framework for scaling SaaS marketing and reveals the power of focusing on the entire funnel — not just individual channels. From pipeline acceleration to optimising messaging and the importance of listening to customer feedback, this episode is packed with actionable insights for marketing teams and business owners aiming to hit their revenue targets faster.

Takeaways:

• Marketing efficiency is key: Over-analysing one channel without considering the bigger picture won’t drive growth
• Start by reverse-engineering your marketing goals and aligning them with revenue targets
• Build an evergreen closed-lost program to re-engage opportunities that slipped through the cracks
• Test and iterate your strategies — don’t just increase budget, improve efficiency first
• Messaging is often the biggest barrier — ensure your homepage clearly explains what you do and who it’s for
• SOPs (Standard Operating Procedures) help scale predictable, repeatable processes
• The Elevate Growth Framework: A 7-step process to drive efficient, repeatable revenue with measurable results
• Reach out to Janelle via LinkedIn for more insights on the Elevate Growth Framework

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan dives into one of the most important levers for SaaS growth: your onboarding experience. Too many companies get plenty of free trial signups but fail to convert them into paying customers. Ryan explains what industry benchmarks look like, why onboarding often fails, and how to design an experience that drives users to activation. From signup flow and guided tours to gamification, personalisation, and email onboarding, this episode is packed with practical ways to increase your conversion rate and reduce churn.

Takeaways:

• Average free trial → paid conversion = 15–25%; below 15% means something is broken
• Define your activation milestone (e.g. Slack = 2,000 messages; Dropbox = 10 files saved) and build onboarding around it
• Keep signup flows short — name, email, password; use Single Sign-On to reduce friction
• Use guided tours, tooltips, and short videos to highlight only key actions (not every feature)
• Personalise onboarding for different roles or use cases
• Add quick wins & gamification (progress bars, rewards, incentives) to keep users engaged
• Provide educational resources, but make them optional and easy to find
• Add a human touch — personal messages or LinkedIn DMs can increase upgrades
• Use email onboarding flows (5–8 emails over 30 days) to re-engage inactive trial users
• Leverage product data to spot drop-off points and re-engage before churn happens

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan breaks down the four essential growth channels that you should be leveraging for your SaaS business: Owned, Paid, Earned, and Partnerships. He walks through each channel, explaining what they are, why they matter, and how to optimise them to fuel growth. Whether you're a startup or scaling SaaS brand, this episode gives you a clear framework for prioritising and executing your marketing strategy to unlock rapid growth.

Takeaways:

• Owned: Content you control (LinkedIn posts, blogs, podcasts, case studies) — foundational but slow to build
• Paid: Ads that accelerate your reach — LinkedIn, Google, Meta ads for top-of-funnel and retargeting
• Earned: The credibility you can’t buy — reviews, referrals, case studies, testimonials
• Partnerships: The multiplier — co-host webinars, guest posts, and create alliances for exponential lead gen
• Balance all four channels — don’t rely on just one, or you risk stagnation
• Evaluate and score your business on each category to identify where to improve

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan reveals the one move that had the biggest impact on his career and business growth. It’s not a complex strategy, a funnel, or a new piece of tech; it’s a simple step anyone can take this week that can open doors, spark inspiration, and accelerate your journey. Ryan shares the three steps to making it work, two personal stories of how it transformed his trajectory, and why it might be the fastest way to get unstuck in your career or business.

Takeaways:

• The biggest breakthroughs often come from the smallest, simplest actions
• You don’t need a huge budget or complex strategy to level up
• This approach works whether you’re an employee or a founder
• Ryan used this approach twice. He outlines them both - each time it led to massive growth and lasting partnerships

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan explains why intent data is one of the most powerful tools in a B2B SaaS marketer’s arsenal. He breaks down what intent data is, the difference between first-party and third-party signals, how to collect it, and how to use it to align sales and marketing for maximum impact. From simple website visitor tracking to advanced ABM campaigns, Ryan shares practical ways to spot buying signals and turn them into high-converting opportunities.

Takeaways:

• Intent data shows which prospects are actively considering solutions like yours
• First-party intent = data you own (e.g., site visits, demo page views, webinar attendance, email engagement, in-product usage)
• Third-party intent = external signals (e.g., review site activity, funding news, hiring patterns, event attendance)
• Tools like AlbaCross and HubSpot can help identify and track high-intent website visitors
• Review sites (G2, Capterra, TrustRadius) often offer paid intent data packages
• Signals such as funding announcements, hiring for relevant roles, or leadership changes indicate potential buying cycles
• Enterprise tools like Bombora and 6sense offer advanced, large-scale intent data (but at a higher cost)
• LinkedIn activity — profile views, follows, post engagement — can also signal interest
• Sales and marketing must work together: sales to follow up directly, marketing to run targeted ABM/retargeting campaigns
• Upload intent-driven contact or account lists into LinkedIn Ads for highly targeted, high-performing campaigns

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io