Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see over and over again—from choosing the wrong tech lead to building in silence, over-engineering too early, and falling in love with software instead of the business. If you want to avoid the traps that quietly kill most SaaS startups before they ever get traction, this is a must-listen.

• (00:00:00) - 5 Mistakes All Non-Technical Startups Make
• (00:00:52) - 7 Startup Mistakes You're Making
• (00:03:57) - The Tech Lead Nightmare
• (00:05:12) - The 2 Biggest Mistakes Startup Founders Make
• (00:06:56) - 3 Mistakes of Over Engineering and Under Engineering
• (00:09:41) - 3 Reasons Why You're Building Something Nobody Will Want
• (00:11:31) - 3 Mistakes All Startups Make
• (00:13:46) - 5 Most Common Mistakes First-Time SaaS Founders Make

Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers before you write a single line of code. From problem validation to hiring developers - this is the exact playbook that works.