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Page de couverture de Sales Gravy: Jeb Blount

Sales Gravy: Jeb Blount

Sales Gravy: Jeb Blount

Auteur(s): Jeb Blount
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 From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast. Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • The AI Account Planning Method That Helped a New AE Land C-Suite Appointments

    The AI Account Planning Method That Helped a New AE Land C-Suite Appointments
    Nov 20 2025
    Most new account executives stare at their territory list and feel the weight of it immediately. Fifty accounts. A hundred accounts. Sometimes more. Each one needs research, a plan, and outreach that doesn't sound like every other cold email clogging their prospect's inbox. Jake McOsker, an account executive at Forrester Research, found himself facing exactly this problem when he moved from BDR to AE. He cracked it by changing how he used AI for account planning. "Rather than taking 10 to 15 minutes to get an account plan out or understand who the notable stakeholders and the decision makers that I need to go with," he explained, "it's a 2 to 3 minute process to go through each one of these accounts." The traditional approach to AI account planning doesn't solve the territory problem. You ask ChatGPT or Claude for company information, and you get Wikipedia summaries. Founded in 1987. Headquartered in Dallas. 15,000 employees. The chief sales officer you're calling doesn't care about any of that, and showing up with generic facts makes you look lazy, not prepared. When you're new to the role, you don't have years of pattern recognition to fall back on. You don't know what good account planning looks like yet. You just know you need to get meetings with people who have better things to do than talk to a rep they've never heard of. The solution isn't using AI as a search engine. It's using it as a sales assistant with a specific job to do. The Problem With How Most Reps Use AI for Account Planning Here's what usually happens. A rep needs to prepare for a call with a VP of Marketing at a healthcare company. They open their AI tool of choice and type: "Tell me about [Company Name]." The AI spits back: Company history Product offerings Recent press releases Maybe some executive names The rep skims it, copies a few bullet points into their CRM, and calls it account planning. Then they get on the call and realize they have no idea what this VP is actually trying to accomplish this quarter. They ask surface-level questions. The prospect checks out. The meeting goes nowhere. This happens because most reps are using AI like a faster Google. They're asking for information instead of asking for intelligence. AI account planning only works when you give the AI a role and a specific outcome to deliver. Not "tell me about this company." Instead, "You're an account executive trying to book a meeting with this company's CMO in the next two weeks. Based on their recent announcements and what their executives are posting on LinkedIn, what initiatives are they likely prioritizing right now?" How to Set Up AI Agents for Account Planning The difference between a basic AI chat and an AI agent is memory and context. When you create an agent, you're teaching it what kind of output you need every single time. You're not starting from scratch with every account. Here's the framework that works: Step 1: Give Your AI Agent a Clear Role Don't just ask questions. Set up the scenario with urgency and context. For example: "You are an account executive at [Your Company]. You've been tasked with bringing in [Target Company] as a new customer within the next 90 days. Your first call is with their [specific role, like Chief Sales Officer]. Based on the materials I'm providing, what are the top three business initiatives this person is likely focused on right now?" This does two things. First, it forces the AI to think from your perspective instead of just summarizing data. Second, it prioritizes current, actionable information over historical background. Step 2: Feed It the Right Source Material Wikipedia summaries don't help you. But these sources do: Recent press releases about new initiatives or leadership changes LinkedIn posts from executives at the company (especially the person you're calling) Company blog posts about their strategic direction Industry news articles mentioning the company Their "About Us" or "Newsroom" page for current priorities Analyst reports or industry trend pieces relevant to their sector If you're selling to publicly traded companies, earnings call transcripts and annual reports (10-Ks) are gold mines. But most new AEs aren't calling on Fortune 500 companies. The good news is that smaller companies often share more on LinkedIn and their blogs because they're trying to build their brand. Upload PDFs or paste content directly into your AI tool. Then let it analyze the content through the lens of the role you gave it. The output will focus on strategic priorities, not corporate history. Step 3: Ask Follow-Up Questions Based on Persona If you're calling into marketing, tech, security, or customer experience, the priorities are different. Your AI agent should help you understand how company-wide initiatives affect the specific person you're talking to. After the initial analysis, ask: "How would these initiatives specifically impact the VP of Marketing's goals this quarter?" Now you have talking points that ...
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    26 min
  • Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)

    Beat Sales Call Reluctance and Get Back to Fanatical Prospecting (Ask Jeb)
    Nov 19 2025
    Here's a question that hits closer to home than most sales reps want to admit: What do you do when you've been away from prospecting for a while and suddenly the call reluctance feels brand new again? That's the situation Dwayne Malmberg from Sugar Land, Texas found himself in. He'd been crushing it in inside sales and appointment setting since the 90s. He was good at it. Really good. But after taking just over two years away from the phones, a new opportunity came along and suddenly he was facing something he didn't expect. The call reluctance. The trepidation. The mental resistance to picking up that phone and dialing invisible strangers. If you've ever taken time away from prospecting and felt that same knot in your stomach when it's time to get back on the phones, you're not alone. And more importantly, there's a systematic way to rebuild that muscle and get back to crushing it. The Raw Truth About Cold Calling Fear Let's get brutally honest: Cold calling creates emotional angst. Period. I've made tens of thousands of cold calls. I make them with my clients during training sessions. I'll make them tomorrow morning. And I still feel that trepidation on the first couple of calls of the day. It's just human. It's natural. It never completely goes away. Think about it like jumping out of an airplane. A few years ago, I got the chance to jump with the United States Army Golden Knights. I was terrified. My heart was pounding. A sergeant even asked if I was okay because apparently I looked frightened. When we got strapped in, I turned to the Golden Knight I was jumping with and asked, "Do you ever get scared?" His answer was revealing: "Yeah, of course I do. My heart's beating a little bit because it's an airplane and I don't know what's going to happen. But I've done it so many times and I've got a routine." That's the key. The routine. The process. The mental preparation that gets you past the fear and into action. The Big Pull: Why You Need Something Worth Fighting For Here's the problem with facing fear: If you don't have something pulling you forward that's bigger than the discomfort you're feeling right now, you'll procrastinate forever. The discipline to run a prospecting block and do your prospecting is the discipline to sacrifice what you want now for what you want most. So before you even think about picking up the phone, sit down and write out what you want. Why are you doing this? What's the goal? Is it a paycheck? A promotion? Financial freedom? Providing for your family? That's your big pull. That's what you focus on when you start your day, not whatever might happen on the call. Because when you're thinking about something as scary as facing rejection, if you don't have a big pull driving you, you'll end up avoiding the work that matters most. For Dwayne, part of his why was clear: He's a caregiver for his disabled wife and needs the flexibility to work from home while still providing for his family. That's a powerful pull. That's something worth pushing through fear for. Building the Muscle: You Can't Bench Press 250 on Day One Let's say you were a bodybuilder in your 30s. You were strong, lifting heavy, crushing it in the gym. Then life happened. Kids came along. Your career took off. You quit working out. Now you decide it's time to get back in shape. What happens if you walk into the gym and try to bench press 250 pounds on day one? You're going to hurt yourself. Maybe badly. The same principle applies to prospecting after time away. You already know how to do it. You've got the muscle memory. Everything inside you is saying, "I got this." But you can't expect to jump back in at the same intensity level you had before. You have to rebuild the muscle gradually. Start with the equivalent of those 20-pound dumbbells and work your way back up. The High-Intensity Sprint Strategy When I found myself in a similar situation years ago, uncomfortable and fearful about making calls,
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    16 min
  • Win on Value, Not Price with The IKEA Effect (Money Monday)

    Win on Value, Not Price with The IKEA Effect (Money Monday)
    Nov 17 2025
    A few years ago, I was on a desperate search for a dining table. My favorite from my old place was a gorgeous, single-piece antique that mathematically wouldn’t fit in my new home. I loved that table, and losing it felt like losing a member of the family. So I started the hunt for a replacement, a piece worthy of its memory. I found a potential candidate at a high-end furniture store: a stunning cherry table. I ran my hand along its smooth, cool surface, picturing it loaded with platters of food, surrounded by the people I love. But then I saw the price tag. It was prohibitively expensive. My wallet slammed shut. I knew it was perfect, but I just couldn’t bring myself to pay for it. I walked out, resigning myself to a life of settling. In the end, I found a mass-produced, joined-piece from a department store. And for the next six months, I was miserable. My kitchen table was just … a table. It was functional, but it had no soul. I griped about it constantly, and every time I looked at it, I was reminded of what I'd given up. Discovering Sweat Equity Finally, out of options and patience, I took the advice of an antique store owner. "Go see a woodworker," she said. I drove to the address, a dingy, dark garage on the southside of town that smelled of sawdust and varnish. Here, in this dusty, disorganized space, I found the most beautiful tables of every shape and size imaginable. A gruff man with calloused hands appeared. I told him about my predicament and my budget. He gave me a direct response: “I can’t build you a table for that price.” Just as I was giving him an obligatory thanks and turning to leave, he hit me with an unexpected question: “Are you interested in learning how to make one? It might cost you less than what I’ve already made.” He wasn’t selling me a table. He was selling me an experience. A partnership. Becoming a Co-Creator And so, we began. He showed me the design software. We walked through different scenarios, from Christmas dinner to my kids doing their homework. We chose the wood, figured out the curves for the legs, and decided on the thickness for the top. Every line was to my specifications. I was a co-creator, not a consumer. When he finally showed me the quote for materials and his lessons, it was 30% more than the expensive showroom table. And yet, the decision was simple. I looked at the plans, the time we’d invested in the design, the conversations we had shared, and I said, "Let's build this." I picked out the perfect piece of maple. He taught me how to cut it, sand it, and shape it. How to use a router to create decorative edges. How to apply gloss for a perfect shine. And when we were done, I paid that higher price gladly—despite all its imperfections (I am not a professional carpenter.). This was my table, built with my sweat, crafted with my hands. I’d earned it. One leg was a half-inch too short. The decorative edges I’d spent hours on didn’t quite match. And the lacquer? Let’s just say it had a certain, unique texture. This table was, objectively, flawed. And yet, I loved it more than any piece of furniture I had ever owned. When I brought it home, I was so proud. I invited people over just so I could show it off. Every time I looked at it, I found myself thinking how perfect it was, even with its flaws. That slightly askew table wasn’t just furniture; it was a blinding flash of the obvious and a lesson in the concept called The IKEA Effect. Applying the Principle in Sales Not long after my dive into woodworking, I found myself in a similar situation with a prospect. We were selling a sales training program, and the decision-maker leveled with me in our proposal meeting: "I love what you're proposing, but your competitors are beating your price. We're on a budget." I was about to chalk the deal up to closed-lost when the memory of that woodworker's shop flashed through my mind. “How about this,” I said, "I know our price is higher,
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    11 min
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