Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)

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Say Something True: Authentic Growth & Rev-Share Plays | Ep. 37 w/ Aaron Wolpoff (Double Zebra)

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À propos de cet audio

“Say something true.” In this episode, Aaron Wolpoff (Owner and Fractional CMO, Double Zebra) and I unpack authentic growth: the one-truth positioning pass, when rev-share/partner models beat hourly retainers, and how to set boundaries so generosity doesn’t become unpaid consulting. We also cover making paid media feel human again - and the EnergyOS move that creates momentum today.

Highlights

One-truth positioning (cut the bloat, earn attention)
Rev-share done right: incentives, pitfalls, guardrails
From “free advice” to formalized value
Paid media with a pulse: people at the center
EnergyOS: progress from what’s within reach - ship daily

Guest links

• Website: https://doublezebra.com/

• LinkedIn: https://www.linkedin.com/in/marketingaaron/

• Email: aaron@doublezebra.com

Work with Adam

👉 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

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