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Headlines love a villain, and too often she’s a woman. We dive into a high‑profile family feud not to trade gossip, but to trace the pattern beneath it: the siren myth that dumps blame on women while absolving men as heroes or innocents. From crisis PR to school‑gate rumours, we connect the dots between brand narratives, media incentives, and the quiet costs of living inside a story written for public consumption.

We talk about:
• historic and royal parallels that scapegoat women
• weddings as flashpoints for older unresolved conflicts
• personal stories of gossip, trolling and reputational harm
• the cost of image management and crisis PR cycles
• sovereignty, values, and holding firm boundaries
• calling men into accountability without vilifying women
• practical ways to opt out of gossip and choose discernment

Drawing on years in PR and decades coaching clients through change, we explore how image management hardens into control, how weddings become flashpoints for long‑brewing tensions, and why setting limits in adulthood can look like betrayal when a legacy brand expects constant compliance. Along the way, we map the historical lineage from Yoko Ono to Wallis Simpson to modern royals, showing how institutions survive by scapegoating women and smoothing men’s agency out of the frame.

This conversation is practical as well as cultural. We share tools for resisting the rumour mill: verify before you share, ventilate in trusted spaces, and step back from threads designed to inflame. We talk sovereignty, values, and what it means to say no without shouting. We name the emotional toll of trolling and the double standards around women’s bodies, menopause, and leadership. And we come back to accountability, insisting that equality means holding everyone to their choices, not outsourcing responsibility to wives, mothers, or girlfriends.

If you’re ready to see past the spectacle and choose a kinder, clearer story, press play. Then tell us where you spot the siren myth in your world, share this with a friend who loves thoughtful conversations, and leave a review so more people can find the show.

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Dr. Nneka Nwokolo, is the co-founder of NewWoman Health, an online and in-person clinic offering holistic menopause care. She is also an Honorary Consultant Physician in Sexual Health and HIV at Chelsea and Westminster Hospital in London.

She is passionate about addressing taboos around sexual health and raising awareness of menopause among women as well as in the general population and is particularly interested in understanding the different menopause experiences of women of diverse backgrounds. Other interests include the sexual and reproductive health of women living and ageing with HIV, and the impact of menopause on HIV, as well as increasing the participation of women in research.

We name shame, trade myths for facts, and build a practical plan for safer, more joyful sex in midlife with consultant physician Dr Nneka Nwokolo. From STI testing and consent scripts to menopause changes and redefining intimacy, we get honest and give tools.

• modern HIV facts and why it matters
• rising STIs in older adults and asymptomatic risk
• condoms as baseline safety in new relationships
• how to ask partners for testing with simple scripts
• home testing versus clinic visits and when to go in
• perimenopause, dryness, pain and local oestrogen
• redefining desire, responsive arousal and “good enough”
• building intimacy outside the bedroom for better sex
• shifting shame with open talk and shared responsibility

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We explore the quiet courage of midlife pivots, from the first tug of misalignment to the practical steps that turn lostness into a second act. Stories, signals, values, and rituals guide us to choices that open energy rather than drain it.

• January triggers and career misalignment
• Hormonal shifts and growing discernment
• Leaving high-status roles for meaning
• Lostness as a portal to the next step
• Second acts built with intention
• Relevance traps and overwork patterns
• Feedback as a compass to identity
• Navigating noise and finding real educators
• Parenting phases and evolving purpose
• Values as decision filters
• Vision boards, themes and loose plans
• Following signals and small experiments
• Grieving old selves and keeping their gifts
• Owning the wise rebel and setting boundaries
• Simple practices to reconnect and choose

Please keep us updated of your journey. You can send us messages via the Say It Sister app or via the Say It Sister social media handles, and we're always around to answer any questions as well
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Webinar : Empowering Women Leaders. 5 strategies to close the gender gap. Join us.