If you’re still using Linktree in your bio, you’re getting pimped—and losing the very data that could build your music career or business. In this powerful episode, Bud Heaton interviews Scale to Sale founder Mark Crandall about why Linktree is dangerous, how Go HighLevel remains the best all-in-one marketing platform, and the exact strategies Mark is running in real time with Produced by Nef’s digital assets.

What you’ll learn in this episode:

• The hidden cost of Linktree and why it’s killing your data ownership
• How a custom domain + HighLevel funnel changes everything
• Why a small email list can outperform 10,000 followers
• Real campaigns Scale to Sale is running for Produced by Nef
• How to take back control of your name, traffic, and distribution

👉 Ready to stop renting eyeballs and start owning your brand? Get your free Organic Audit at ScaleToSaleConsulting.com/bookmark

Copywriting legend Mike Kim joins Scale to Sale Consulting to prove that a single sentence can rescue dead leads, revive ad spend, and build a loyal audience. His viral subject line “Is this the correct contact info?” earned a one hundred percent open rate and sets the stage for a masterclass on words that convert.

What You Will Learn
• Why founders who treat copy like “design lipstick” waste thousands and overlook the real leverage
• Mike’s core premise: every business owner must write daily or watch the brand fade from inbox to oblivion
• The Five Stages of Buyer Awareness and how to match your message to each mindset
• Ready-to-use subject lines for problem aware, risk reversal, and cart-close moments
• The Know → Like → Trust → Try → Buy → Repeat → Refer path and how every sentence nudges prospects forward or backward
• A real-world case study of Mike turning a dormant blog into a multi six figure personal brand agency
• The rapid-fire checklist to weaponize your words today: ten subject lines per email, seven word story loops, funnel asset mapping, and longevity metrics

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When global lockdowns threatened to stall her agency, Barbara Turley moved one hundred fifty virtual assistants out of a sealed Philippine office in forty eight hours. Ten weeks later the team delivered zero downtime and a spike in customer satisfaction. Today Barbara breaks down the systems that turned crisis into competitive edge and reveals how founders can copy her playbook.

What You Will Learn
• Why client and employee longevity is the only metric that really matters
• The hidden cost of hiring a single overseas assistant without a delegation framework
• Barbara’s two guiding insights: solve the next problem before it hits and stay inch wide mile deep with focused service levels
• The Success Triad that aligns owner responsibility, assistant training, and tool stack for clear outcomes, daily communication, and career growth
• Hiring filters that attract coachable clients and protect economic balance for assistants
• A myth buster on so called cheap labor and how a small bonus can fuel real upward mobility
• The quick start delegation playbook to reclaim hours this week: record, document, assign, huddle, measure, repeat.

Loved the insights?

Follow the Scale to Sale Podcast on your favorite platform and subscribe on YouTube at @organicwordnerd for more unfiltered marketing and operations playbooks.