Host: Carrie Tuttle
Guest: Sandra Kokotovic

Discover how a quest for freedom and travel led Sandra Kokotovic, Co-founder and Creative Director of Snap Advantage, from startup employee to a role driving the future of biohacking and wellness marketing as a Fractional CMO.

Whether dealing with team members who instinctively “get it” before she asks, or facing resistance from entrenched staff (“I don’t work for her!”), Sandra’s candid stories reveal the importance of top-level endorsement and providing a genuine ‘why’ behind every decision, especially when managing cross-culturally.

Ever had a client light up a cigarette during a Zoom call? Sandra drops nuggets from around the globe, using analogies like the old “smoke break” for stress relief, and how different cultures embed flexibility in remote professionalism. As an immigrant from Romania, and an avid traveller, she has international perspectives and experience.

Leading contractors and staff in a remote work environment has its challenges and she talks about having to fire someone quickly. Sandra leads a lean team spanning Ecuador, the Philippines, Bosnia, Tunisia, Portugal, and beyond. She shares the pitfalls and the upsides!

QUOTE-WORTHY MOMENTS:

• “To keep everyone excited and on track, we're breaking that [company goal] down and explaining at every stage of the funnel, what moves the needle.”
• “I can buy time; I can’t buy attention.”
• “I’m very protective of the quality of my team.”

EPISODE HIGHLIGHTS:

• Data-driven marketing strategies are critical to achieving sustainable growth
• Build trust in remote teams for effective collaboration and project success
• Metrics should be tailored to each role within the team to ensure accountability and clarity
• Hiring the right team members is essential; founders should focus on sales before bringing in help
• Leaders should back their team members publicly while addressing issues privately
• Delegating tasks sooner leads to better focus on high-leverage activities

LINKS FROM EPISODE:

Learn more about Snap Advantage @ Website: https://snapadvantage.com/

Sandra on Instagram: https://www.instagram.com/sandrakokotovic/

Sandra on LinkedIn: https://www.linkedin.com/in/sandrakokotovic/

Sandra on YouTube: https://www.youtube.com/@sandrakokotovic

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