Scaling a Vertically Integrated Brand, with Abhi Lokesh, founder and ex-CEO of Fracture
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Scaling a Vertically Integrated Brand, with Abhi Lokesh, founder and ex-CEO of Fracture
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In this episode of the Beyond ROAS podcast, Terry Whalen interviews Abhi Lokesh, founder and former CEO of Fracture, a unique photo decor brand. They discuss the journey of building Fracture from its inception, the challenges faced in funding and marketing, the importance of vertical integration, and the impact of advertising strategies. Abhi shares insights on customer acquisition versus brand building, the role of AI in business, and his aspirations for future roles in the industry.
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