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School of Podcasting: Expert Tips for Launching and Growing Your Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Auteur(s): Dave Jackson
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À propos de cet audio

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.2025 Dave Jackson Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • The Myth of Overnight Success: What Podcasting Really Takes
    Jan 12 2026

    Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks.

    I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting.

    What Does it Take to Be Known?

    You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference.

    You Need To Be More Than "Good"

    I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps.

    Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)!

    Because of My Podcast Lou Mongello

    Finally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort.

    If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in!

    Mentioned In This Episode

    Lou Mongello and his WDW Radio

    Lou Mongello on SOP 713

    Because of My Podcast Post on Reddit

    Because of my podcast show

    Mentioned in this episode:

    Podcast Hot Seat

    Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase.

    Podcast Hotseat

    Live Appearances

    I'd love to see you at these events.

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    42 min
  • How to Start a Podcast in 2026
    Jan 5 2026

    If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't).

    Here are the steps I covered.

    1. Pick Your Topic
    2. Decide if you're podcasting solo or with cohost(s).
    3. Pick how you will podcast.
    4. Pick where will you podcast?
    5. Choose how you will measure your success
    6. Pick a name. Naming tools from Podpage and Buzzsprout.
    7. Buy the Hardware
    8. Buy/Find Software
    9. Purchase web hosting
    10. Domain Name ( Ilke Namecheap)
    11. Graphics
    12. Intro Music. (optional)
    13. Media Hosting (for your mp3 files)
    14. Record Your Content
    15. Edit Your Content
    16. Upload your media
    17. Write Your Show Notes
    18. Click Publish
    19. Make Sure your Feed is Valid
    20. Publish to Apple, Spotify, and all other directories.
    21. Tell everyone you know to follow the show on the same day

    Here’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about:

    School of Podcasting:

    https://schoolofpodcasting.com

    Podpage:

    https://podpage.com

    (And check out https://trypodpage.com for a quick start!)

    Buzzsprout:

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    53 min
  • What's Your Favorite Podcast (AND WHY) 2025 Edition
    Dec 29 2025
    What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.1. Nudge2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives5. Harry Shearer’s Show "Le Show"6. School of Podcasting 7. Time Suck8. Too Many Tabs9. What Was That Like?10. Daily Sports History11. Walking is Fitness12. Welcome to Earth Stories13. The Pharmacist’s Voice Podcast14. The Perrysburg Podcast15. Content Creators Accountant16. Back Look Cinema17. POD News Weekly Review18. Grow The Show19. Podcast41120. Your Podcast ConsultantCommon Thread of Great ContentThe common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved).Did You Get Value From The Show?If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter.Gear Used On This EpisodeAccentize Dialogue Enhance PluginRode Podmic USB
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    47 min
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