Think of this as Part 2 of Episode 11, as we continue the conversation about marketing and branding and how they play into building a growing business. But, the kicker of this one is…

Self Awareness.

How many times a day do we do things because it’s just what we’ve always done, or it’s how we’ve seen other people do it? We didn’t actually count, but it’s a shit ton. And because of that, there’s been a sense of vanilla in the world. Samesies as the cool kids would say (or maybe they don’t anymore?).

Today, we’re talking about how being self-aware helps you make decisions that will truly shape the business you’re looking to build.

Key Takeaways:

• In a world of vanilla, it’s not hard to stand out and be authentically you
• Finding balance in work and life is incredibly important to be aware of
• As long as you’re a solid person doing good things in the world, say the things you feel you need to say…even if they’re hard

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Episodes to go back to based on this one:

Episode 8: Wait? How Did I Get Here?

Episode 11: How do you all feel your branding affects your leads/potential clients?

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