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Selling with HATITUDE | The Real Way to Close Deals

Selling with HATITUDE | The Real Way to Close Deals

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In this episode of the None of Your Business Podcast, Michael and Ushy sit down with Elliot Cohen for a raw and honest conversation about business, relationships, and personal growth.

Elliot shares his unconventional journey from cooking in a yeshiva kitchen and working in the culinary world to building a career in healthcare, business development, and networking across the nursing home and senior care industry. Along the way he explains why he does not consider himself to be in sales at all. Instead, he believes his success comes from focusing on relationships, genuine connections, and helping people without an agenda.

The conversation dives into what it really takes to build trust in business, the value of conferences and networking events, and how strong relationships can create opportunities that traditional sales tactics cannot.

Elliot also opens up about the personal side of his journey. He discusses the realities of going through divorce, navigating community expectations, and how major life changes can force someone to rediscover who they are as a person, a parent, and a professional.

This episode explores topics including entrepreneurship, career pivots, networking strategy, healthcare business development, divorce in the Jewish community, personal resilience, and the importance of curiosity when building a meaningful life and career.

If you are interested in business growth, relationship building, entrepreneurship, Jewish life conversations, and honest discussions about personal challenges, this episode delivers powerful insights and real life lessons.

00:00 “I’m Not Happy… Figure It Out”

00:22 Introduction and the Story Behind the Socks

01:47 The Hat That Became Elliot’s Personal Brand

03:42 From Chef to Healthcare: An Unconventional Career Path

05:28 Growing a Business from 24% to 82% in Six Months

14:54 The Art of Building Genuine Connections

22:07 Opening Home Care Agencies Across the Country

25:00 Conference Networking Without an Agenda

28:27 Going Through Divorce and the Reality Behind the Smile

47:40 Breaking the Silence: Finding Support and Resources

52:30 Friends, Couples, and Community Reactions

57:40 The Power of Having a Choice

1:05:56 Trusting Your Gut and Staying Curious

1:07:25 Live Cold Call: Booking the Next Podcast Guest

1:11:20 Closing Thoughts and Prime Source Sponsor Message

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