Este episodio se basa en fuentes que analizan la personalización algorítmica y el impacto del sesgo de búsqueda en el acceso a la información y la privacidad. La investigación examina cómo Google utiliza la ubicación, el historial y los datos de comportamiento para filtrar resultados, un fenómeno que puede generar burbujas de filtro e influir en la opinión política. Otros textos abordan las implicaciones éticas de la discriminación de datos, revelando sesgos de género y raza integrados en los sistemas de recomendación. Además, se analiza la complejidad de los sistemas de aprendizaje automático y la necesidad de mayor transparencia y auditoría en las tecnologías de la información. Finalmente, los trabajos evalúan el equilibrio entre la conveniencia de los servicios personalizados y el riesgo de manipulación invisible del comportamiento.

In this final episode of the first season, we focus on the Semantic Workflow, created by Alexander Rodrigues Silva, drawing on 20 years of experience optimizing digital projects and connecting Semantic SEO to Library Science and Information Science.

In it, we explain why the Semantic Workflow was created and summarize its main points. Then, we explain Domain Analysis in more detail as a replacement for keyword research, and how the creation of other artifacts—controlled vocabulary and taxonomy—is the perfect complement to this new SEO strategy.

This episode was based on the book "Semantic SEO - Semantic Workflow," available on Amazon.

The episode is based on an article by Birger Hjørland, entitled "Fundamentals of Knowledge Organization" (Fundamentos da Organização do Conhecimento), which examines in depth the field of Knowledge Organization (OC), especially in Information Science and Library Science (LIS).

The author argues that OC is a vast interdisciplinary field, historically fragmented and excessively influenced by technological development, and outlines five stages of technological development, including manual indexing and citation-based recovery.

Most importantly, the connection between the organization of information and the development of the two most used mechanisms in the world: Google! Find out how Google is intimately connected to the information organization.